How to Choose a Blog Topic
Your Business Blog Needs Topical Blog Topics
Regardless of what you sell, if you have a business blog, it’s doing three things for you:
- Adds new content to your website, forcing search engines to re-index your website, which helps your page rank.
- Establishes your business as an authority in your field while educating your customers (and prospective customers).
- Attracts new people to your website through keyword searches that may not be directly related to your business.
Halloween is a topical subject right now.
When Is a Topic Topical?
This article focuses on #3. Writing about new topics, topics that may be in the news, allows you to connect with an audience that you hadn’t previously sought. That awareness can help you generate business.
Everyone has an opinion about what’s happening in the world around us. Even businesses can contribute to the conversation. If you sell insurance, for example, shouldn’t you blog about the Affordable Care Act? It’s right in your wheelhouse, as far as topics are concerned, and it should attract some attention on the Internet.
That’s an easy example, but there are many others. If you’re a dentist, you can write something relevant about a Kardashian marriage (or divorce), the dangers of Twinkies, or the price of gold (caps). All these topics have been in the news recently, and your article may attract a new audience.
Topical vs. Evergreen
You should not, however, write only these types of blog posts. Topical articles are terrific, but they often have a short shelf life. Once the Kardashians, Twinkies, or the price of gold are off the headlines, searches for them drop, and so will your traffic.
Instead, sprinkle in topical articles while striving for more informational “evergreen” topics. Evergreen topics are those that have an unlimited shelf life. Whatever your business, you can write to educate your customers about some aspect of it. This kind of useful information will always find an audience.
If you’re an architect, write about matching a design to a specific location. If you’re a banker, write about the perfect client for a loan. If you’re a web developer, write about the newest technology and why it’s applicable to your customers. You get the picture.
We Brainstorm for You
If you already have an active blog, good for you. You understand its value and are working to increase your online visibility. But active bloggers sometimes need help thinking outside the text box. And that’s what we do here at Ray Access.
For a small fee, we will brainstorm 25 blog topics for you — topics that you can write about in the future. We’ll give you both topical and evergreen topics, complete with a title or heading that will attract attention and give you the angle to make the topic interesting and relevant.
And of course, if you need help getting your blog started, we’re the perfect people to turn to, since we write blog posts for a living. We can research, write, edit and deliver a blog post a week for a very reasonable sum. Interested? Contact us for details and a free estimate.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.