How We Write Blog Posts for You

by Mark Bloom | Jun 6, 2013 | Blog Writing

Ray Access Works with You to Write Blog Posts

A common question we get asked is: “How do you go about writing blog posts for a new client?” Before we answer this very good question, let us provide some context.

What’s a Blog?

Blogs — originally called “weblogs” — began in the late 1990s as online diaries. Individuals wrote about their thoughts or experiences. They may have followed a theme or written free-style.

What made blogs different was that they were available to anyone through the Internet. In other words, these diary entries were public. Public and personal.

Ray Access writes for you

Business Blogs Arrive

So when business blogs eventually appeared, they had to go through several transmutations. What could a business say in a blog that would remotely seem personal? Businesses initially struggled with that question.

Business blogs matured into vehicles for outreach, consumer education, and industry insight. If they are well written and useful, these blogs reflect the personality of the company. They offer value and provide a place for interaction with some company personnel.

Today, a good business blog attracts search engines and potential customers alike while cementing the company’s authority in its given field. A useful blog benefits the company’s bottom line.

How We Work

So how does a third party, like Ray Access, even attempt to write blog posts for a company? What can a business owner expect from the process?

When we are hired to write a series of blog posts, we meet with company representatives to discover their target audience and dig into their field of expertise. Then we brainstorm a list of possible blog titles or topics. We present this to our client, who approves or selects enough to get us started. The company may also add to the list.

From there, it’s a straightforward process of research, writing, and editing. The first blog post we prepare requires a bit of back-and-forth with our client to refine the tone and the language, but we always present drafts well in advance of our deadlines for just this sort of issue.

Extra Credit

Ray Access' goal The blog posts we write contain keyword phrases as naturally as possible. Our goal is to prepare blog posts that people can read. Search engines, while important, are not the primary audience. We can also supply an image with the article for no extra charge.

Once our client accepts the blog post, it is usually the company’s responsibility to publish it. Then the cycle repeats itself, getting faster and faster with each iteration. When we run out of approved topics, we brainstorm another list. We will never run out of ideas. Never.

Now that you know how we work, try us out! We’ll even provide an estimate to write your business blog.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

Writing for the Web

by Elle Ray | May 28, 2013 | Writing

Tips from Professionals for Website Writing

Make it short.

Make it hot.

Make it memorable.

The new breed of reader doesn’t go in for long, drawn-out sentences. They don’t want complicated explanations. They want answers, plain and simple.

Ray Access writes website content

It’s possible many readers never really enjoyed having to decipher their information before digesting it. It’s possible readers tolerated digressive writing only with the mantra: “The next sentence will have the answers I seek, the next sentence, the next…”

On the other hand, maybe poor writing and lack of clarity is one of the driving reasons for low levels of literacy in America and worldwide. Until the World Wide Web, most information-based writing was boring, long-winded, and academic. In other words, reading was a chore.

Reading Online

Modern Internet readers often seem to be in a hurry. They have twitchy fingers just itching to swipe or click to the next page. If you want to get a message across to readers of your web page, you’ve got to connect with them in the first few seconds — or you will risk losing them, permanently. There’s always another website waiting to give them what they want.

Internet readers are not going to wait for your perfectly set-up payoff. They want information, and they want it now. Successful journalists often make the best web writers because they’ve learned to give readers answers at the top of each article. Bury the lead, as they say in the newspaper business, and you lose your readers.

online content can make or break your website An article with a good lead will hook readers, drawing them in to read, and learn, more. Craft a good lead, and your readers stick around to discover your more in-depth information. At Ray Access, we know how to write for the web. We can make your website lead the pack.

But Wait; There’s More

While many people rely on the Internet to research topics, others use it like a phone book. They too want it now, and they don’t want to have to search for it. Make it easy on them — provide your phone number, email address, or location right up front.

You don’t have to sacrifice quality for efficiency. At Ray Access, we know how to incorporate the important information like your address and hours of operation into the first page and still hook your audience to they keep them reading. The writing has to be so good, they’ll want to know more. The page has to be so well organized, it’ll be obvious where to find everything.

So give your readers what they want, whether it’s your mission statement or your physical address.

They’ll stay.

They’ll look around.

They’ll learn something.

They’ll come back for more.