Your Blog Posts Keep Your Website Relevant
Here at Ray Access, we specialize in writing website content and blog posts for businesses. We’re professional writers and experts at creating online content that works. Together, the principal writers at Ray Access have decades of writing experience and over ten years of online writing experience. But this article isn’t about why you should hire us; it’s about why you should listen to us.
She’s listening to us; you should too.
A website is only as good as the visibility it provides you (how easy it is to find) and as valuable as the leads it generates (how much it contributes to your bottom line). Consider your company’s website and ask yourself:
- Is it visible? Does it show up on searches?
- Does it draw traffic? Does it attract new visitors?
- Are the right people finding it? Do potential customers come to your website?
- Does it generate leads? Are you getting phone calls and emails from people who found you online?
If you answered “Yes” to these questions, keep doing what you’re doing; it’s working. Otherwise, start making plans to revise your website content or your website content will make you irrelevant.
Every Business Needs a Website
You may laugh at that. Of course every business needs a website! But the Internet is still a relatively recent development. While every business is now online, not every business sees the value in being online. They’re there because that’s what everyone tells them. “Ok, already. We have a website.” But that’s the wrong way to approach your online presence.
Going online isn’t a necessary evil; it’s an opportunity to grow your company potentially beyond your neighborhood or city. It’s a new way to find new customers. Your business needs to have an online presence not because everyone else is going online, but because it makes good business sense. A good website not only pays for itself, but it generates income.
The Role of Your Blog
So how does your blog fit into your website content? A continually updated blog does many good things. For example, a blog:
- Adds valuable content to your website
- Helps your business connect with your customers and potential customers
- Establishes your expertise in your field
- Answers questions people have about your industry
- Allows you to explore topics the rest of your website content doesn’t address
- Attracts more people to your website
- Connects new keywords to your website, making it relevant to a wider audience
- Injects some personality into your website, whether that’s fun, poignant or sophisticated
No Hard Sell
One purpose specifically not listed above is “Sells your product or service.” A blog is not a sales tool; it’s a marketing tool. Its purpose is similar to social media’s:
- To build brand awareness and community
- To educate and inform
- To entertain and engage
If you can accomplish all three of these points, your business will be top-of-mind when someone’s ready to buy. And that’s important for two reasons:
- Not every visitor to your website is ready to buy at that moment.
- People do business with companies they like and trust.
Use your website content to generate revenue long-term. Use your website to convert visitors. But use your blog to build a community. When your audience (or fans or followers) views your website as the Go-To place for information about your industry, they’ll be more likely to buy from you than from your competitors. Find out more about Ray Access’ blog writing services.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.