by Elle Ray | Feb 27, 2016 | Small Business Advice
February 29 Provides You a Rare Opportunity
Kids play leap frog, while adults take a leap of faith. And everyone gets an extra day every four years on February 29. That makes 2016 a leap year. So is this just a passing fancy in your eyes or an opportunity? We tend to believe that every extra minute counts — so leap year to us is 24 extra hours to do something extraordinary or just treat ourselves to an extra piece of pie.
To that end, we offer a list of ideas for filling that extra day with value. Below are just a few examples of how you could pass the extra time in a worthwhile fashion, followed by some suggestions for goofing off. And remember, even treating yourself to a day off has benefits that may be difficult to record but are completely relevant and perfectly appropriate.
Do One More Thing
It may be just another work day for you and your staff. Business as usual is going to be the theme for most people on Monday, February 29, 2016. But if you remember that it’s a bonus day, go ahead and:
- Write an extra blog post for your website
- Make one more sales call
- Create another graphic
- Put one more idea on the table
- Publish an extra LinkedIn post
- Give Facebook one more link to your site
- Add one more line item to your marketing budget
Very often, growth of any kind requires just one more little push, one extra day to get it all done, one more addition to your To-Do list. And February 29 is a perfect excuse to get in another swing toward your success. Make leap year count!
Take It Down Easy
If you were born on February 29, you may want to take the day off since you have to wait so long for an actual birthday. Even if it’s not your birthday, claim it. Name it and claim it to do one little extra thing just for you. For example:
- Eat ice cream, especially if you normally don’t
- Sleep in an extra day
- Play hooky to do something you’ve been putting off
- Get a massage, manicure, pedicure or spa treatment
- Buy an unneeded, but wanted item
- Throw a party, just because
- Finish reading a book or start a new one
- Go off your diet just for the day
New Year’s Resolution Boost
In actuality, February 29 comes at the perfect time to get us off our collective butts and think — think about how we’re spending our days and our energy. Time, as they say, is not a renewable resource. February typically is the time that resolutions fall by the wayside. Gym visits get off track, diets plummet and budgets snap shut.
In 2016, instead of letting your resolution to pump up your abs or your business get sidetracked, switch it up, change the record and start over. Leap into the rest of the year with the zest and enthusiasm you held on January 1. A new year, a new you and another chance to make a difference. Change the world, or change your world, and live a happy, joyous, fulfilling life — this leap year and every year.
And ladies, don’t forget to ask your guy for a date or a dance. It’s tradition.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Feb 13, 2016 | Small Business Advice
A Brief Diversion on the Road to Success
Whether you call it karma, God, fate, a higher power or just dumb luck, you most likely have some kind of connection with a power that holds your future in its hand. Most people do. In Asheville, we know that there is some kind of mojo working that draws creativity forth, that attracts creative people and serves as a sort of muse in inexplicable situations.
In good times, we are thankful to that power. “Yes!” we exclaim. “Everything is going my way!” But when times look dark or a situation turns in an unexpected direction, we often wonder where we went wrong. “What did I do to deserve this?” we cry. “Why did this happen to me?” Instead, perhaps we should continue to be grateful.
New Beginnings
Change is difficult. It’s more comfortable to stick with what’s in front of you — even when it’s delusional or even harmful. At Ray Access, for example, we sometimes lose a client for any number of reasons, none of which have anything to do with our work. Yet we still wonder where we went wrong or what we could have done differently.
Then, as if by magic, along comes a client who needs our full attention. We’re “magically” free to give that client our best because we’re no longer bogged down by the client who seemed to drain our resources as much as fill our coffers. All of a sudden, the diversion is over and we’re happy in our work again. We’re busy researching, writing and editing. We get to see our work enhance our new client’s business.
But it often doesn’t stop there. We end up getting more calls because of the high quality of work we’ve produced.
Short Memories
While we’re riding our newfound joy — happy to see our resources flourishing once again — we quickly forget that not too long ago, we felt bogged down. At the time, we didn’t even realize that the client who decided to stop our services actually cost us more than they paid us; the time, energy and frustration drained our accounts in more ways than one.
We didn’t start Ray Access to become frustrated. We didn’t go into business for ourselves to be miserable. We could be proofing technical manuals if we wanted that.
We forget, much too easily, that we’re Asheville writers in the midst of a mountain mojo that won’t let us down — that continues to provide for us. We forget that the last time we got dropped, we didn’t hit bottom; in fact, we ended up higher than ever.
In Every Area of Our Lives
This belief in a higher power can transform every area of our lives. If we truly hang on to the belief that there is a God, karma, luck or powers beyond our understanding that keep the universe in balance, then we know that “rejection is protection.” We know that sometimes the only way to find our footing or continue in a good orderly direction is if we let go of what’s holding us back.
Even when a new client isn’t readily apparent, a new job isn’t already offered or a new partner business isn’t on our radar, we need to hang on to the belief that all is right with the world. The only reason that one door was closed is because there is another door on which we should be knocking. A diversion can be change in direction, not a roadblock. The only way to make room for more good is to let go of that which is holding us back. Even when we don’t know it.
So keep climbing. We’ll see you at the top!
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Jan 29, 2016 | Writing
When to Avoid Clichés and When to Use Them
We were hoping this blog could make the “Blog Super Bowl” or at least “hit a home run” for me. But then again, “if it works, don’t fix it.” We really try our best to stay away from clichés — because that’s the way we were trained. One of our editors crossed out every phrase that even remotely resembled a cliché.
While we admit that clichés can be fun, they get overused, which is what made them clichés to begin with. Unless you use them for effect, and use them well, you’re evoking trite images that everyone’s seen a million times before. Clichés are much too often the province of lazy writers who can’t come up with anything original to write.
Making Headlines
Some of the best word-players, however, are headline writers who love to turn a common cliché into an eye-popping headline. And they get away with it. When a tired old cliché finds its way into a headline, it seems to draw readers’ attention and maybe even generate a guffaw or two. If it’s really good, it’ll make the rounds on social media. You’ve all seen examples, like: “Everything you wanted to know about XYZ, but were afraid to ask,” or “Taking XYZ to the next level.”
Not many readers can pass up a headline like: “Kraft: Who Cut the Cheese?” But please save us from “thinking outside the box” or any other type of container. While I give headline writers a little more leeway when it comes to creatively including a cliché in their copy, they need to keep it cool and clever to keep me from groaning. Remember: the goal of a headline is to entice people to read the article, not send them screaming in the other direction.
What Is a Cliché?
A cliché is nothing more than an expression that was unusual at one time, but has since turned into an annoying irritation. A statement loses its verve and vigor when it’s overused to the point of nausea. Can you even stand to hear one more “Where’s the beef?” even though it’s been more than 40 years since the little old lady coined the phrase for Wendy’s? And does that new car really cost an “arm and a leg?” Or is a buyer just a “fish out of water” or following the “fickle finger of fate?”
The use of clichés was so common in the early days of the printing press that printers saved sets of regularly used phrases, already prepared to drop in whenever needed (which was often). These sets were called “stereotype blocks.” A cliché is not a stereotype, but the two are so closely related that you could often use them interchangeably.
Pray for This Writer’s Soul
You could make the argument that some clichés are so old and overused that they actually can make a comeback. For example, you have: “a face that would scare a bulldog out of a butcher shop,” which may be hilarious in the right company —mainly, those who can appreciate old, antiquated humor. Then again, they might just accuse you of “flogging a dead horse” and ask you to refrain from spewing any more clichés.
But the aim of good writing is to provide a good reading experience while you learn. To further that goal, the writers at Ray Access make a pledge for 2016 to refrain from relying on clichés and overused marketing copy. Even though we recognize that “content is king,” we promise not to use clichés anymore (except in a blog about clichés). But if we must resort to clichés, we’ll try our very best to “knock it out of the park.” Find our other areas of expertise.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Jan 14, 2016 | Blog Writing
Effective Brainstorming for Good Blog Topics
When brainstorming leads to great ideas…
One of the most difficult tasks in keeping a blog updated — as we hear from small business owners and blog writers — is coming up with new topics on a weekly basis. We’ve heard nightmare stories about people who, trying to think of even one topic to write on, sit in front of a piece of paper or a computer monitor for hours.
One of the services Ray Access offers its blog clients is providing a targeted list of blog topics. We usually brainstorm four months’ worth of topics at a time, which translates into about 16–17 unique, fresh, timely titles. Then we put the titles into a weekly content schedule. And with the brainstorming techniques we employ, we can do it in about 10 minutes for each client.
Lightning Thinkers
Just because we can come up with so many good ideas in such a short amount of time doesn’t mean we’re lightning fast thinkers. The writers at Ray Access rely on exceptional writing and editing skills, but that doesn’t necessarily mean we are all that brilliant. We’re just good at putting words on paper. We work hard at it.
But it’s not those capabilities we rely on when it comes to thinking up blog titles. In fact, being too cerebral may actually disrupt effective brainstorming. Analysis and judgment can impede a productive brainstorming session. Brainstorming can get a little crazy when we let our imaginations run free with no boundaries, so it’s something we do in the privacy of our office.
Tips for Brainstorming Blog Titles
New York advertising executive Alex F. Osborn coined the term “brainstorming” and recognized its value in the creative process. He wrote about brainstorming and its possible usefulness in a 1953 book called Applied Imagination. At Ray Access, we’ve borrowed ideas from the world’s master barnstormers and added a few steps of our own.
For the brainstorming process to work for you, you have to being willing to experiment. Read the tips below, take what feels right, tweak them as needed and make your own recipe for success:
- Set aside a specific time to get together with your team to brainstorm. Put it on the calendar in advance. This way, everyone involved can flex their creative muscles in preparation.
- Shout out ideas uncensored. Stopping the process to analyze or judge ideas is one of the biggest obstacles you’ll run into. Let the ideas flow, not matter how outrageous. The analyzing part comes later.
- Appoint a note-taker before you start. Once the creative juice is flowing, don’t interrupt it with mundane matters like “who’s writing all this down?”
- Get comfortable. Make sure everyone involved is fed and hydrated. Gather in a place where everyone can sit or pace for as long as the session lasts. Make sure the temperature is just right. Once the body’s needs are out of the way, the mind can be free.
- Set a timer. One of the reasons to incorporate brainstorming sessions into your creative process is to save time. If you take so long that you get tired or have to put off other tasks, it’s not working correctly. A good idea is to come up with a few more viable ideas than you need; then stop and move on.
- Think in terms of your stakeholders. For example, if you need to come up with blog ideas for a real estate company, give yourself 10 minutes to come up with blog ideas for buyers, 10 for sellers, 10 for Realtors and so on. Give each angle its due.
- Remain open-minded. Explore topics as they come up. An outlandish idea may not be suitable, but it can open up a new vein of ideas. Take the time to see where those ideas take you. Being open-minded and intellectual are not exclusive, at least they shouldn’t be.
- Call for help. If all else fails and your brainstorming sessions turn out to be more like hair-pulling sessions, contact Ray Access. We can do the brainstorming for you and send you the results. Although we charge a fee to non-clients for this service, think of the time you’ll save.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Dec 31, 2015 | Small Business Advice
Trends & Targets for Internet Businesses Now!
You got them to notice you; now give them more value.
Happy New Year to all! At Ray Access, we are pleased to report that we nearly doubled our sales in 2015 — not bad for a small Asheville-based start-up. We appreciate the business our clients brought us, and we’re looking forward to continuing to provide quality content for small, medium and big businesses.
We want to emphasize “big,” because those are the clients we’re targeting in the coming year. We’re not alone in thinking big. As a matter of fact, according to investment powerhouse Kleiner, Perkins, Caufield and Byers (KPBC), consumer and small business Internet use skyrocketed in 2015, while big companies in the fields of education, government and healthcare experienced little or no growth. So those are big markets all small Internet-based business providers should put on their radars for 2016.
Go Mobile
Another target we (and you) should add to your list for this coming year is to make sure your blogs and websites are mobile-friendly. At Ray Access, we’re currently in the process of tweaking our new website for ease of use on mobile devices. All Asheville Internet businesses should do the same.
It’s a big deal in 2015 because more and more people are getting online through their mobile devices. Check out KPBC’s account of mobile users:
- In 2008, Internet users spent about 80 percent of their online time from a desktop or laptop and only 12 percent of their time from mobile devices.
- By 2015, only 42 percent of online time was hard-wired, while 51 percent was mobile.
And this trend is going to continue, as more and more users buy and learn to use mobile devices. At the same time, the 2015 trends don’t mean that desktop and laptop use is going to disappear; it just means that mobile devices are increasing the amount of time consumers and business leaders spend online.
Follow the Money
Small Asheville Internet companies can reach an international audience as more and more citizens around the world get connected. The brick-and-mortar stores, door-to-door sales calls and personal networking will remain a stronghold of bottom-line business growth. But we’ll do more and more sales through our website.
Which brings us to the reason for the season: how can we all double our sales in 2016? According to Cyber Alert, “blogs have emerged as an influential new media outlet for PR stories.” They also report that close to 85 percent of consumers have made a buying decision based on a blog they read. Third-party blogs that include reviews and product/service descriptions are the most popular buying influencers.
Options for Change
A few ways that all of us in the Asheville market and beyond might take advantage of some of these trends and targets include:
- Write guest blogs for others’ sites
- Get industry-expert, entertaining and enlightening guests to write for your site
- Spend some time blogging about trends and new products
- Target your blogs to industry sidelines (like this one, for example)
In other words, don’t just write about your company and your business in your blogs. Use your valuable Internet space and position to bring attention to healthcare issues, government policies and educational institutions. Write about topics that interest your target market. As always, refrain from getting too political (you don’t want to alienate potential customers just because of their politics).
Illustrate issues in new ways. Give both sides of an issue equal treatment and coverage (much like an unbiased journalist). 2015 was the year of steady growth for Asheville businesses; let’s make 2016 a year of explosive growth and put Asheville on the map for more than just its breweries and hiking trails. If you don’t know how to get started, let Ray Access know. Go Asheville tech companies!
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Dec 15, 2015 | Writing
Learn How to Write Online Content Like a Pro
Earn Your Readers’ Trust & They’ll Come Back
More and more people, especially those under 30, prefer not to touch paper. Instead, they do all their reading online and through an electronic device. But read they do.
And the better the writing, the more they will read. Writing for online audiences just takes a little forethought and consideration, very much like authors have been doing for ages.
Whether you are preparing to write your first ebook, an online post for your business or an article for an online magazine, follow these 10 online writing tips from your friends at Ray Access to engage your audience:
- Make the page scannable. Consider how the page looks. Add subheadings, bulleted lists, numbered lists, bolded phrases and white space to make it easier for online readers to scan.
- Keep sentences and paragraphs short. Clear, concise sentences and tight, small blocks of print are much easier to digest on a screen. Writing for online audiences requires clarity and brevity to the max.
- Understand your readers and what they’re looking for. Don’t try to pack each post with too much unrelated information. It’s better (for readers and search engines) to create multiple articles and post them on different days. You’ll keep your readers engaged at the same time too.
- Create and stick with your personal tone. If your readers expect witty prose or gut-busting gags, don’t disappoint them with a dry entreaty. On the other hand, if you’re known for your serious and informative writing for online posts, stick with what readers expect.
- Give your readers the main idea of the article right up front. Write for online readers just like a journalist using the inverted pyramid. The who, what, where, why and when should be clear right from the start.
- When you repurpose information you’ve found on other sites, rewrite it so that you don’t use more than three words in a row from the original to avoid plagiarism dings. And if you’re quoting hard copy info, break it up so that it’s easier to digest for online readers.
- Writing for online search engines means you should create clear headlines and subheads. The headers are not the place for your witticisms. You can put them in later in the copy. Headlines must be clear and tight to get picked up and understood by both search engines and online readers.
- Add links to references so that readers can see the original source easily. If your writing is tight, informative and easy-to-read, they will come back.
- Use an active voice. Be commanding when writing for online audiences. If you take a stand, then say so. Make your points with conviction. And never start a sentence with “I think.”
- Let another pair of eyes review your writing before you hit Send or Publish. Good writing always is the result of good editing. That’s true for both printed and electronic words.
Now that you know some of the secrets of online writing, go share your message to the world! And if you need ideas, want some writing help or even need editing services, contact us for expert writing services.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Dec 1, 2015 | Blog Writing
Hire the Right Person to Write Your Blog Posts
When you don’t have the time or inclination to write your own — buyer beware..
It’s now quite evident to most business owners that one of the best ways to reach your intended customers is with well-placed, timely, pertinent, informative and entertaining blog posts. Thing is — you’ve got a business to run and no time to sit down and think of topics, let alone write 400 to 2,000 words on a subject. So you want to hire a blogger.
4 Things to Look For
Someone in your organization may have good writing skills and be able to take on the extra work. Maybe you have a student in your family or circle of friends who’d love to write and get published online. Whether you hire a blogger who writes professionally (like the team at Ray Access) or decide to give an amateur a break, there are a few things you should look for in a blog writer:
- A good listener hears what you want and gives you just that. It doesn’t matter how well someone writes; if they don’t listen well, you won’t get the blog posts you hope for.
- Creativity is hard to define until you hire a blogger who doesn’t have it. A creative mind will be able to come up with original and lively topics that fit well with your industry and attract attention from potential customers.
- A good writer is willing to take criticism. Good writing relies on good editing. If your blog writer can’t handle a correction or a suggestion, you end up with more problems than solutions.
- All blog writers must understand deadlines. If you don’t get an assignment back until weeks after you need to post it online, you might as well not even have a blog. Consistency is one of the hallmarks of a successful blog.
Go Professional
Sure, we’re professional blog writers and would love for you to contact us. But we also appreciate the competitive landscape and want to win your business because we meet your needs. You do have options when you want to hire a blogger. Here are a few more tips to keep in mind when you go shopping for a writer:
- Ask the perspective blogger if their blog posts are edited. Your paid posts should be ready to go as soon as you get them.
- Find out how many (if any) revisions you’re allowed before incurring extra charges. Your constructive feedback can help your writers become more in tune with your requirements.
- Request a discount for a long-term commitment. A blog works when it runs for six months to a year. Only then will you see measureable results, although we’ve seen results in as little as a month. Make a commitment and then ask for a discount; it ties you both into a relationship-building pattern.
- Read the blogger’s blog. Too often, professional business writers are like the cobbler whose kids had holes in their shoes. But writers should keep an active blog for their own company, kind of like we do at Ray Access.
- Offer to pay for a trial month to find out how well you work together. Don’t hire a blogger until you’re ready and willing to make a long-term commitment. That extra month may cost you more, but it’s worth the expense so you can be sure your relationship works.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Nov 18, 2015 | Announcement
Ray Access Launches Redesigned Website
“We’re still here!” shout Ray Access partners Linda Ray and Mark Bloom.
Those are mighty bold words coming from a couple of local ghost writers who are beating the odds. They’ve built a business that’s thriving in an industry fraught with corporate titans and overseas, underpriced competition. That’s right: Ray Access, a small online content provider, has grown steadily since it began in 2012.
Launch Coincides with Halloween; Coincidence?
“It’s frightening to think that the right words can have such a huge impact on businesses,” says Mark. “But the Internet has leveled the playing field for small companies looking to compete. In the vacuum of space, no one can tell how big your business is… if you present yourself well. And content plays a crucial role, even more than graphics or catchy videos.”
In addition to a slew of local clients, Mark and Linda have attracted the attention of business owners from South Carolina to New Jersey, New York and Florida. With their new redesigned website launch, the partners hope to extend their reach even further.
Impressive Accomplishments
Some of the spooktacular success Ray Access has enabled includes:
- Causing an explosion of business for clients immediately following their website content reboot.
- Dramatically increasing the number of customer phone calls, directly improving the bottom line.
- Increasing online visibility for one local company from 200 to 1,000 impressions per month within 30 days.
- Producing website content revisions for some of the area’s top web development firms.
- Hiring three part-time freelance writers to handle growth, including some Asheville locals.
- Earning a sterling reputation among the local business community.
Not bad for the former reporter and former technical writer who started Ray Access. Now they research, write and edit website content that converts lookers into buyers, blog posts that attract attention and press releases that compel readers to learn more. All as ghost writers, meaning that their names, Mark and Linda, never appear as authors of the content. Business owners love it.
Behind the Costumes
True superheroes, the team at Ray Access can use its superpowers to make invisible companies appear on search pages. To bring truth, justice and prosperity to all, Ray Access gives its clients a singular voice that echoes in the cacophony of the Internet.
“One of our main talents is being able to adjust our tone to address the needs of every client,” says Mark. “Each has an individual voice and story to tell. Yet Ray Access remains anonymous on the pages we craft. We’re not scary, but we are ghosts: ghost writers.”
And all clients get equal time from both partners. “That’s another benefit of hiring Ray Access,” says Linda. “Every single thing we produce is reviewed by both a writer and an editor. No other writer can say that with the confidence we do — and mean it — with no tricks, twists or asterisks.”
To find out how the ghost writers at Ray Access can help your business, set up a time to talk about your needs and the writing services of Ray Access. It’s free!
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Jul 12, 2015 | Small Business Advice
Instilling a Sense of Urgency Makes Better Copy
“Biggest blow-out of the year!”
“Don’t wait, buy today while prices are at their lowest ever!”
“We’ll never slash prices like this ever again!”
“Hurry! Sale ends Monday at 5:00 PM!”
You don’t believe these ads. Or do you? You are bombarded with these “sales” messages every day — on TV, on the radio and on most Internet ads. The sense of urgency produced probably tends to get tiresome. You stop hearing the repetitious phrases and block out the so-called call to action they imply. Or do you?
Buy Now! It Works
A sense of urgency in your marketing copy can help to double, triple or even quadruple your conversion rates. Why? Because it works.
Groupon has made excellent use of the urgent call to action by limiting not only time that its deals are available, but also the number of people who can claim them. The Asheville, NC-based Rug & Home advertises on television with an obnoxious young blond who tells viewers that the big sales always end on “Monday” or after a big holiday sale when, in fact, the sales never end. Prices rarely change.
But buyers keep coming in. And the company thrives. The sales manager at the North Carolina rug outlet once said that the commercials work because: “The ads shake the trees, and then we rake up the leaves.”
Psyched Up
While it may seem unproductive and illogical, the fear of missing out drives many buying decisions. John B. Watson, the founder of behaviorism in America, worked for one of the biggest ad agencies in New York City. He believed that consumers make buying decision based on one or more basic human emotions — fear, love or rage.
A sense of urgency in your marketing copy appeals to the innate fears most people possess — the fear of missing out. And the ubiquitous nature of social media only confirms this idea. People fear missing out on something more than they fear anything else.
Consider the enormous risks people take texting while driving just to ensure they don’t miss a thing. Mediums like Facebook allow users to get notified about every move made by anyone who means anything, whether or not it is important.
Just in Case
So you may not actually believe the advertised sale is for a limited time. You may know instinctively that if you don’t act within the next 24 hours, you will lose your sole chance to buy that cool thing. Nevertheless, if you’re like most people, you think, “Maybe it’s true this time.” It’s kind of like the agnostic who won’t go all the way to embrace atheism “just in case.”
So build a sense of urgency into your copy. Make your sales last for just the weekend. Set time limits on your special offers. Tell consumers that if they don’t want to miss the biggest deal in town, they should act today. Because otherwise your message will get lost in the fog of all the other “sales” messages.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
