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Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Media Literacy for Websites
Tips to Help You Find Online Truth for Yourself It's a 21st century concept, but media literacy is a real discipline for studying and evaluating communications as propagated within any form of media, from print to digital. In this era, we're all bombarded by more...
How to Get Your Blog Published
How to Increase Your Reputation and Your SEO The term "blog" has expanded right along with the technology that gave it birth. Once upon a time, a blog was just a rambling of your thoughts as in an electronic diary or a vehicle to dispatch coupons and deals via newly...
What’s on Your Website?
A Website Content Assessment Can Tell You How do you know if your business website is effective? The proof is often right in front of you. If you keep tabs on the flow of traffic coming into your website and the numbers keep going up, it's doing well. If potential...
What Is Your Tone of Voice?
And Does It Matter on Your Business Website? Studying the art of communication, you learn that about 55 percent of communication between people occurs through body language. Only an average of seven percent of meaning is achieved through the actual words you say. That...
7 Reasons to Create Long Blog Posts
Longer Articles Serve Multiple Purposes for You The content experts at Ray Access encourage you to write consistently, regardless of the length of each article — as we've advised you in the past. Consistent blog posts, delivered every week (or more frequently), help...
It’s Not All About You
Make Your About Us Page Relevant to Visitors Most websites have an About page. If you don't, consider building one. Certain elements of websites have come to be considered standard, and visitors rely on that commonality to find certain information. On the About Us...
Need Blog Ideas? Read This First!
Blog Ideas Generator for Business Blog Writers If you identify as a business blog writer and you get paid for your efforts, congratulations: you are a professional writer. You can wear that badge with pride. But it can also be a burden, as you have to come up with...
Keep Them Coming Back
How to Get Visitors to Bookmark Your Website Marketing and sales professionals say that your best prospects are those clients who've purchased something from you before. It's not difficult to get them to keep coming back if they were satisfied with your product or...
Content Marketing and SEO in the Real World
How Can Content Marketing and SEO Co-Exist? Here's a true story, brought to us — and now to you — by one of our new clients. We won't mention any names to protect everyone's privacy. Since the story relates to all businesses, our client's industry, location and size...
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