Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Keep Your Blogs Timely
Remember: Blog Posts Are Not Advertisements Ads are ads, and blogs are blogs. Timely blog posts aren't press releases, nor are they detailed white papers. Blogs represent an entity all to themselves, and they really deserve the respect and credit that other forms of...
Self-Employment Pros and Cons
Trying to Decide Whether to Work for Yourself? Believe it or not, but about one in three Americans label themselves as self-employed. That includes freelancers, contractors and small business owners. Like self-employment pros and cons, it's a good thing for many and a...
You Know Who You Are
Who's on Your Gratitude List and Why It Matters In our e-newsletter this month — and if you haven't signed up for it yet, get our monthly newsletter here — the theme was, "Don't Be a Cliché." We believe they're a shortcut indicative of lazy writing. And here we are...
6 Reasons Good Content Makes Websites Better
Be Clear and Targeted to Make Websites Better If you're a web developer, a website designer or an SEO marketing specialist, very often, you have a tough job explaining to your clients all the variables involved in your work. You have to weigh many factors to make...
Generalist vs. Specialist Writers: Pros and Cons for Online Companies
A Guide to Help You Hire the Best Writer Whether you're a start-up online company, a website development agency or a firm looking to staff your growing marketing department, you want the best content writers your budget can afford. But with so many writers out there,...
What Makes Online Writing So Different?
Is It Just That People Read Differently Online? Read Part 1 of this article, All Writers Are Not Equal, which explains why you need the right kind of writer for your agency. Just like there are different types of writers for different kinds of online writing tasks,...
All Writers Are Not Equal
Your Marketing Agency Needs the Right Writer Just because a writer can pen amazing novels, that doesn't mean he can write a decent blog. It's a different kind of writing. And just because one of the staff members at your marketing agency comes up with the most...
UX — What Do Visitors Think of the Websites You Build?
Agencies Should Consider the User Experience As Ray Access has written previously, a business website should turn visitors into customers. That's its job. To get to that point, however, you have to follow a process — steps that do all the right things to encourage...
Communication Is Always in Style
The Importance of Communication to Business The words you say — and the way you say them — may change over time. The devices you use to send those messages get smaller and smaller every year. And the voice delivering the statements may not even be your own, but...
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