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Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Be a Better Writer
A Good Editor Can Help You Be a Better Writer I've always wanted to be a better writer. I'll never forget the first time I turned in a story as a full-time newspaper reporter on the city desk of a daily paper. I had labored over the opening line. I wanted it to...
7 Secrets of Effective Editing
Effective Editing Makes Writing Easier to Digest Editing isn't a magic wand; it's a process that involves insight, intelligence and hard work. But before getting to the seven secrets of effective editing, it's helpful to define the term, so you understand exactly what...
Write Now!
10 Tips for Writing Blogs for Fun and Profit Whether you're writing blogs, your company newsletter or a message to a new client, you may find, like most people do, that you're having trouble getting started. If you're like the millions of people who break out in a...
The Truth About Content Marketing
Content Marketing Strategy Requires Promotion First, keep in mind that content marketing works. It brings traffic to your business website and converts visitors into customers. It works over time as you add content and answer questions your customers are asking about...
Beware the Buzzwords to Generate More Sales
Write in a Language Your Readers Understand Just because you know the "parameters of team competency assessment support" as it relates to your business, remember whom you're writing for. Just because management talks about "maximized systems of strategic environmental...
Who’s Buying Your Products or Services?
You Must Know Your Customers to Sell to Them Ralph Waldo Emerson once wrote: "If a man can write a better book, preach a better sermon or make a better mouse trap than his neighbors, though he builds his house in the woods, the world will make a beaten path to his...
5 Parts of a Business to Nail
No Matter What Your Business Is, Know It Well Running a business is hard work. If you're a small business owner, then you're likely doing almost everything yourself. It's a lot to take care of, all those parts of a business, and you have to do everything well. The...
5 Tips for Engaging Your Readers
Write to Connect to Your Readers, Not to Sell Business writing is rhetorical writing. That's not a bad thing to admit; if you're honest, you'll agree. When you write for your business — or if you're like Ray Access, when you write for another business — you're writing...
10 Heathy Tips for Entrepreneurs
Don't Get Sick or Plan for It — It's Your Choice Sick Leave? What's that? As the boss, you probably read tips for entrepreneurs every day. And every day, you learn something new. While running your own company is hard work, you get tons of perks: You can't be fired...
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