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Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
The ROI of Content Marketing
Justifying the Cost of Marketing Your Business Let's start with the basics. Marketing is what you do to promote or sell your products or services. It can include advertising, building brand awareness and market research. Content marketing, on the other hand, is...
20/20 Vision
A Clear Vision Statement Gives You Direction Perfect eyesight is measured by how clearly you can see at 20 feet. If you have 20/20 vision, according to your optometrist, your visual acuity is sharp and clear for 20 feet. If only the future of your business was so...
What’s Your Mission Statement for Business?
Decoding Your Life's Passion into One Sentence It may seem strange to discuss the fire of your life's passion with the clinical rationality of a mission statement for business. As if the burning core of your soul could be summarized by a line in your company fact...
Each One Teach One
Become a Business Mentor to Pay It Forward While helping your customers is rewarding, the word "customers" implies that you got paid for the service or products you provided. And that's certainly all well and good, especially when you strive to actually help people....
Does Content Marketing Work? Really?
Answers You Seek Regarding Content Marketing It's a question that has been around as long as the Sears catalog: Does content marketing work? If it really, truly worked, every business would devote a significant portion of its marketing and advertising budget to...
10 Presentation Tips to Make a Lasting Impression
Don't Let Fear of Public Speaking Derail You Getting up in front of a group of people to make a case, pitch a product or tell a story is an ideal opportunity to make an impression. Take advantage of it whenever you get the chance. If you're a small business owners...
News Sites Lack Focus
So Your Website Shouldn't Emulate CNN or Fox "Focus your message." That's what professional writers and newspaper editors tell you. Don't make your readers work for the message — give it to them straight. When it comes to your business website, the advice is...
5 Ways to Connect to Your Audience, Part 2
Connect with Customers Online for Best Results As you follow the advice in last week's article to write your website content, blog posts and other online communications in an informal tone, remember that the people you want to attract are also your potential...
5 Ways to Connect to Your Audience, Part 1
Use an Informal Writing Style to Engage Visitors It's easy, when you're face-to-face with people, to connect with them. You shake their hands. You look into their eyes. You use inflection to share your mood. Studies have revealed that 93 percent of personal...
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