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Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
When Words Collide
Aren’t Words Serious? The writers and editors at Ray Access take words — and writing — seriously. After all, clients pay for the words produced. But all work and no play make for pretty dull writing. When words collide is a playful way of saying that words can also...
How Well Do You Know Your Customers?
Does Creating a Persona for Business Help or Hinder? To learn more about your audience or target market, you can create polls, hold contests or monitor social media. You can also create a persona, a fabricated character who embodies the most common aspects of your...
Email Marketing = Newsletters
What Is Email Marketing? Email marketing’s been in the news a lot lately, but what is it exactly? Consider those direct mail flyers and envelopes that appear in your mailbox every week. Sometimes, they offer coupons. Sometimes, they announce new products, services or...
How Can You Find and Vet Business Writers?
What Can Good Writers Do for My Business? Having a writer on your team who knows how to navigate the business environment can be a huge asset to your company. In fact, a good writer can save your business in more than one way. No matter how good your products or...
8 Email Marketing Best Practices and Tips for Businesses
And Why Email Marketing Best Practices Matter Four out of five marketers and organizations say they’d rather give up social media than email marketing, which shows how powerful it is. Email marketing lets you stay at the forefront of your customers’ minds while...
5 Benefits of Email Marketing for Small and Medium-Sized Business
Why Do Businesses Need Email Marketing? Small and medium-sized businesses need to take advantage of every opportunity to compete. Marketing helps you gain customers and grow. Traditional marketing isn’t an affordable option for many smaller businesses like yours. But...
Being an Expert Isn’t Enough
What Do You Mean, Being an Expert Isn’t Enough? Consider Albert Einstein, one of the foremost authorities in advanced physics since Isaac Newton. You may think that his discoveries and calculations were the most difficult aspect of his work, and there’s no doubt his...
4 Topics Your Clients Want
What Are the Content Topics for 2021? When you plan content for your marketing or website clients, you have to realize you’re not writing for them. You’re writing for their customers. That content performs a marketing role, interesting and engaging customers. To that...
The End of the Pandemic Business Strategies
How Can You Best Handle the End of the Pandemic? The coronavirus that began spreading in early 2020 is still raging in parts of the world. If you run an international business, you still may be feeling the effects of the lockdowns, the uncertainties, and the downturn...
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