Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Ghostwriters Don’t Write Horror Stories
Ghostwriting Is About Something Else Entirely Ray Access is in the business of writing for businesses. In particular, we craft effective web page content and engaging blog posts for our clients. When we hand off our work, we don't sign it with our names. Once a blog...
When Is a Cliché Not a Cliché?
When to Avoid Clichés and When to Use Them We were hoping this blog could make the "Blog Super Bowl" or at least "hit a home run" for me. But then again, "if it works, don't fix it." We really try our best to stay away from clichés — because that's the way we were...
How to Start — and Maintain — a Business Blog
Start Writing Your Blog Now and Keep It Going A business blog contributes to the ROI of your website. Just as every business eventually realized it needed a website, more and more businesses are coming to the conclusion that they need blogs. An effective blog drives...
A Perfect Storm
Effective Brainstorming for Good Blog Topics When brainstorming leads to great ideas… One of the most difficult tasks in keeping a blog updated — as we hear from small business owners and blog writers — is coming up with new topics on a weekly basis. We've heard...
2016: The Year of the Writer
This Is the Year Writers Finally Earn Respect Writers of everything, including website content, finally get their due. Novelists have always been the rock stars of the writing world. Ray Bradbury, Kurt Vonnegut, Mark Twain, just to name a few American authors, remain...
2015 Internet Trends Point to 2016
Trends & Targets for Internet Businesses Now! You got them to notice you; now give them more value. Happy New Year to all! At Ray Access, we are pleased to report that we nearly doubled our sales in 2015 — not bad for a small Asheville-based start-up. We...
Content in Context
Writing Online Content Isn't Enough By Itself Everyone by now should know how important content is to a website. It adds value, raises page rank, builds trust and generates sales. But the content on your website has to connect with your audience and it has be...
10 Tips for Writing for Online Readers
Learn How to Write Online Content Like a Pro Earn Your Readers' Trust & They'll Come Back More and more people, especially those under 30, prefer not to touch paper. Instead, they do all their reading online and through an electronic device. But read they do. And...
Presentations About Online Content Writing
Educating the Public About Content Creation When you want to learn about writing your own online content, where do you turn? When you want to know the ins and outs of how to develop website content or blog posts, whom do you ask? While a lot of information about the...
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