Ideas for Your Blog Can Come from Anywhere

By now, most investors know that you get the biggest bang — and lessen the overall risk — by investing your money in diversified funds. The old adage of “don’t put all your eggs in one basket” is true in many arenas, including the blogosphere.

The more authoritative your articles, the better, of course, but the more people you can reach, the better your chance of becoming recognized as the go-to expert in your field. To that end, we at Ray Access are taking our own advice and beginning to diversify our blog topics.

Writers Write

We are first and foremost writers. And we tout our uniqueness by also wearing editors’ hats with every post, blog, webpage and press release we create. As professional writers, we believe that no writing should ever be published that isn’t first read by another set of eyes, preferably a professional editor with a keen sense of tone, voice, grammar, style and sass.

Because that’s our strength, we’ve been devoting our informational blogs to the art and science of writing online — and getting your writing read by the right people. At least up to this point. As we continue to share our expertise through this blog, we now will begin diversifying to bring you articles and insights we believe important and interesting to all business people, including bloggers.

Mix It Up

In addition to writing about writing for the web, with topics like “why you need an image on your blog” and “what plagiarism does to your page rankings,” we’ll mix it up with articles about networking, health, decorating and fashion. With this new mix, we hope to give you interesting and informative topics to share with your friends and colleagues, to post on your own social sites and to raise your awareness.

You’re going to see us more frequently online too, as we deliver the fresh, insightful thoughts that are making us famous (or infamous, depending on your perspective). Our goal is to make the Ray Access blog a must-read for anyone who ever writes a post, reads a webpage or trolls the Internet for fun or profit — in a nutshell, nearly everyone.

Off the Path

OK, we admit that we’re being a tad shameless with this new direction that we’re taking our blog. But we want to increase our own visibility, too. The more informative, unique and important our blogs are, the more traffic we’re going to generate. We want our website to increase its online presence as our business grows. And it is growing.

We tell our clients that the more they post, the more they will increase traffic to their site. We want to lead by example. So don’t be surprised if you start reading articles related to a season, holiday or special event. Asheville, North Carolina, constantly presents us with interesting twists of the news. Maybe we’ll cover those too. We might even pop in an opinion or two. At the same time, you can expect more information about the art of writing for the web and all that it entails.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.