by Mark Bloom | Feb 22, 2014 | Content Marketing
Personas Help You Write to a Specific Target
Whenever you write anything, the most important questions to ask yourself, before you begin, is:
Who am I writing this for? Who am I trying to reach?”
Regardless what you are writing, whether it’s a blog post, a brochure, a script, or even an email, you must answer these questions before you start typing. Your answers will determine:
- The language you use
- The approach you take
- The tone of your writing
Without the answers, you’ll likely miss your mark and not connect with your target audience. You’ll be wasting your time.
Imagining Your Audience
That’s where a persona can be useful. A persona is an imagined conglomerate of what your audience might look like. It takes some research, but ultimately, creating a persona can help you target your business communications more effectively: marketing, advertising, websites, etc. Its return on investment, if you think in those terms, is astronomical.
Here’s a primer on how to create a persona (or a series of personas) for your company.
Creating a Persona
After you’ve done your research, you should have a pretty good idea of the people you need to target for your business. In other words, you should know the demographic you’re marketing to. It might be women aged 45–60. It might teenagers in affluent neighborhoods. It might be avid bicycle riders.
The trick to creating a persona is to personify your target demographic into one or two imaginary people — people with names, characteristics, jobs, families, hobbies, and possessions. Provide as much detail as possible. What are the names of the person’s children? What is he/she making for dinner tonight? No detail is too insignificant. Include a photo or drawing of that person.
If your target market is wide enough, create a second, complimentary persona. Make sure this second persona is distinct enough from the first to be useful, even if they share certain attributes such as their income brackets.
For example, Pete is a 35-year-old computer scientist who sits in a chair all week. He keeps in shape by riding his bicycle on weekends. He earns $52,000 a year, has two young children, Joseph and Shelby, and a dog named Hank. He loves his bike and spends time cleaning the tires and tightening the gears after each ride. He belongs to a cycling club that organizes regular group rides. They also do fundraisers for local charities.
Employing Your Persona
When you’ve finished your persona, print it out or copy it onto large sheets of paper. Put it up on the wall. This is the person or these are the people you’re writing to. These are the human beings you’re trying to reach. Respect them. Respect their time. Offer them value. Get their attention.
Determine what they need before you start writing. What is it that you have that would interest them? Why indeed should they buy your product or service? If you can find persuasive arguments to sell to your personas, you’ll have persuasive arguments for the people they represent out there in the real world.
At Ray Access, we believe in doing the research for finding the market you’re trying to reach. We don’t start writing until we know who we’re writing for. You should do the same.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Feb 13, 2014 | Website Content
How to Get a More Profitable Business Website
You can’t escape it. Sooner or later, you’ll need to provide business information — in writing — to clients, prospects, the government or the public at large. Whether you run a small business or occupy a small corner of the org chart at a multinational corporation, you need to be able to formulate a persuasive sentence.
If you’re one of the many businesspeople who lack writing skills, you should practice more. As more of your communication ends up online, more people will be influenced, either positively or negatively, by your words. Improving your writing can result in marked improvement in your business options. There’s no substitute for practice, but here are a few pointers to put you on the right track.
1. Less is more.
On a website, concision matters. Ironically, as written information becomes more important, people are less willing to read. Use words sparingly, cut out the florid prose and avoid meandering sentences. As Zorro taught his son: “Get in, make your Z and get out!”
2. Avoid jargon.
No one likes reading about “blue-sky solutioneering” and “strategical synergies” that ultimately mean nothing. If you mean “brainstorming” and “opportunities to work together,” simply say it. While jargon can be unavoidable when writing for a specific audience, use plain language whenever possible.
3. Write once, check twice.
It’s hardly fair — typos happen — but people judge you for those mistakes anyway, and harshly. To cut down on those mistakes, proofread immediately after you write and then again hours or even days later. Nothing is more embarrassing than a stupid typo in an otherwise fine document.
4. Write once, check twice.
Yes, again. This time, re-read your work to catch errors in tone that might cause trouble. For instance, if you’re upset or angry, you may write something you don’t actually want anyone else to read. Make sure your work says what you want it to say and how you want it to say it, before letting it reach its audience.
5. Pay attention to names, titles and genders.
The one thing more embarrassing than a typo is calling Mr. Smith “Ms. Smith.” If you’re not sure about the spelling of a name, job title or gender, check with someone who knows (like an assistant) or use gender-neutral language. Get the names wrong, and your readers will question everything you write.
6. Save templates.
Whenever you write a blog post or article, save it as a template for future use. You can save time and avoid common errors by using an existing document when you begin a new piece. Keep the headers, bullets, references and company information so you just have to fill in the new content.
7. Be professional, not necessarily formal.
Business communication needn’t be formal. While formal language works for legal documents and job applications, it can obfuscate your meaning. Remember, however, that informal writing doesn’t mean being unprofessional. Keep personal comments and off-color jokes out of your business writing.
8. Remember the 5 W’s (and the H).
Your writing should answer all the questions your audience might ask: Who, what, when, where, why, and how. Who is your audience? What should they know? When and where will it apply? Why is it important? And how should they use it? Use the 5W+H formula to ensure your information is complete.
9. Include a call to action.
Business websites are meant to achieve a purpose, so include a call to action on every page. A call to action directs the reader to do something. Don’t leave it to your readers to decide what to do with the information you’ve provided; most won’t bother. Tell them what to do and how to do it.
10. Don’t provide too many choices.
Ideally, you shouldn’t provide any choices to your readers. Just tell them what you want them to do and why they should do it. At most, give them two options and ask them to pick one. Too many choices can lead to “analysis paralysis,” which probably isn’t the result you’re hoping for.
11. What’s in it for readers?
Effective writing describes benefits, not features. Your readers want to know how to make their lives better. For example, nobody cares that Windows 7 runs in 64-bit mode. What they care about is that 64 bits runs faster than 32 bits, and getting work done more quickly is a benefit.
12. Hire a freelancer.
If writing is not your strength, hire a professional writer. Freelancers aren’t just for marketing material; a good freelance writer can produce corporate newsletters, blog posts, wiki entries, and much, much more. Expect to pay $35 to $45 an hour for good writing. Anyone who charges less is either not very good or not very business savvy. Ray Access is proven content provider in Asheville.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Mark Bloom | Jan 23, 2014 | Content Provider
Are You Recognized for Expertise in Your Field?
If you’re an expert in your field, but no one knows it yet, it’s a problem. Make a plan (or a resolution) to tell the world about your experience. Believe it or not, people want to know. A professional willing to share expertise in an open-source manner, free of charge to anyone who needs the information, is a valuable and respected commodity.
Share Your Expertise
The best way to set yourself apart from your competition is to write informative articles about your industry. Share the latest research polls published by your industry association. Let others know about trends affecting your market. Write down your experiences in a way that inspires and motivates people.
In other words, become the expert you want to be. You easily can accomplish this goal through a regular blog posted on your website. But make it worth readers’ time. Give readers a take-away, whether it’s a useful tip or a juicy piece of information they can pass on to friends and coworkers.
Remember that old commercial that said: “When E.F. Hutton talks, people listen?” Your goal is to tweak that message by placing your name in that sentence.
Don’t Withhold Your Knowledge
You can do accomplish this feat if you continually give away useful information in a clear, jargon-free, easy-to-digest way that people can use. Too many professionals write for themselves and forget that it’s the readers (your potential customers) they need to please.
Craft blog posts and articles for your site and to publish in trade and local magazines that answer burning questions, make life a little easier and provide useful material. Write about one subject at a time and don’t try to fill a blog with too much information. It’s not that difficult when you have the desire to rise above the field and make a name for yourself.
The Value of a Consistently Good Blog
Eventually, you’ll be seen as the expert in your field, if only because you’ve been so helpful. Eventually, clients will seek you out because you’ve developed a reputation for being straightforward and forthcoming about the ins and outs of your industry. Your readers will flip for it. It’s all possible when you let your expertise shine through your writing.
If you have trouble stringing sentences into a clear narrative, however, let us make you sound like the knowledgeable expert you are. Ray Access can write for you to provide access to the readers looking for the latest and greatest. Whether you want to tell the world about your business or your products and services have a narrow target, we can craft articles for publication in magazines and blogs that are insightful, organized and informational. And we’ll even put your name on top as the author. After all, you are the expert, we’re just the writers.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Mark Bloom | Jan 12, 2014 | Content Marketing
Website Trends to Watch in the Coming Year
Like we’ve always said: it’s no longer enough to have a website. Everyone and her brother have websites. To gain a competitive advantage, you now need an active website. If your website isn’t offering useful information to your clients and potential clients, it’s not reaching them.
Your website should be doing marketing work for you, attracting readers who turn into customers. If your website isn’t part of your marketing budget, with a constant investment, then you’ve wasted the money you’ve already spent on the site. It has to stay active to be effective.
Adding Content Isn’t Enough
In the past, we’ve said time and again that you need to keep adding to your website — such as with regular blog posts — to keep attracting readers to your business. The newest trend, however, suggests that simply adding content isn’t enough. You have to add useful content.
Useful content means answers to your clients’ questions. It means tips that can help your customers make better, more informed decisions. Your website content, as well as your blog post topics, should focus less on you and your company and more on your customers. Delivering useful content will help you stand out from your competition and pique the interest of search engines.
“Content Marketing” Is the New Buzzword Phrase
Search engines are refining how they rank pages. If you can deliver quality content, your site will be recognized, both by human readers and robotic search engines. Quality in 2014 will trump quantity.
Keywords will remain important, but if they are forced into the text unnaturally, Google and other search engines may penalize you. Instead, deliver clear, readable English that assists the people who are seeking solutions. Help these people, and they may become loyal customers.
Building Your Reputation, One Page at a Time
As you add useful information to your website, you are building value. That value will gain an audience, which will simultaneously build your company’s online reputation. If you are offering content that’s interesting, provocative, timely, and — most importantly — useful, then you are building value into your website.
Value, over the long haul, increases your online presence and your website page rank. Useful content delivered consistently over time ultimately translates into authority. So if you want to be seen as the authority in your field, your active website is the perfect vehicle to achieve that goal.
Quality Content Equals Good Marketing
To get ahead in 2014, think of your website as a marketing tool. Budget accordingly. If you don’t have the personnel to devote to this effort, outsource it. Ray Access specializes in content marketing. Let us turn your website into a marketing engine. You could say your company’s reputation depends on it.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Dec 24, 2013 | Asheville
Life Sneaks Up on Us When We’re Not Looking
We are always right on top of our deadlines when we’re working for a client, but at this time of year, we admit to getting a bit lax sometimes. Our blog suffers and our networking lags as we spend more time with our loved ones. Christmas in Asheville is about life, after all, not business.
But we wanted all of our contacts, and all of you who read our blog, to know that we’re still well and productive. We wish you and yours a very Merry Christmas and a Happy New Year.
Our Christmas List
For your entertainment and edification, here are some of our wishes for this holiday season and beyond:
- May all our clients experience the joy of prosperity as their websites and their businesses gain traction from our content marketing efforts
- May the Internet become a more reliable source of information (we’re talking about you, Wikipedia)
- May the difference between good, useful writing and poor, keyword-stuffed writing become evident to all
- May good layout, with captivating imagery and engaging infographics, become the norm throughout the Internet
- And finally, may all our neighbors, friends and family eventually come to understand why we are so passionate about what we do
Merry Christmas to All
And to all a good, fruitful search. But if you can’t ever seem to find what you’re looking for on the Internet, it’s not because the information isn’t out there. It’s because too many businesses don’t understand the value of quality content. Ray Access can help you stand out from the crowd.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Mark Bloom | Nov 29, 2013 | Content Marketing
And Is Content Still the Way to SEO Results?
Back in February, on Mark’s birthday no less, we published a blog post pronouncing that Content Is King. Here we are, some 10 months later, and we have to ask the question: Is content still king (or queen) when it comes to SEO and best practices for your website?
Our initial response is: Yes, of course content still rules the roost. After all, it’s content that draws readers to your website. It’s content that delivers SEO keywords. It’s content — useful, valuable information — that makes any site worthwhile.
We’ve always said that quality content is what will win the SEO wars, that Google and other search engines will eventually figure out how to recognize useful information from keyword-loaded crap. That’s still in the future, apparently.
Content Is Evolving
The definition of content is changing. Infographics are the current rage. Video is getting a lot of attention these days. Where does this leave the lonely word?
Words will never disappear. They are the foundation of language, even online. Infographics need words. Videos need scripts. And how often do you look for the pop-up “tooltips” that explain exactly what that little button or icon means?
The concept of content may change, but the goal has always been the same: to provide useful information people will want to read or watch and then share. If your content doesn’t reach that goal, then I don’t care how much SEO you’re buying, your website isn’t working.
Rethinking SEO
We came across an interesting article from CopyPress.com that talks about this idea. Basically, the article says:
To be good at SEO, you need to stop thinking about SEO.
In other words, the goal of SEO is to get beyond it. A local SEO expert told me once his idea of SEO was “creating community.” Not much about keywords in that sentence.
So, when you’re ready to treat SEO as a means to an end instead of as an end unto itself, contact us.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Nov 24, 2013 | Blog Writing
The Worst Blog You’ll See Is the Outdated One
As we like to say: “If you aren’t paying attention to your website, it’s likely not paying attention to you.”
We can say the very same thing about your blog, a crucial extension of your site. A blog is an easy, inexpensive way to communicate with your customers. A blog can relate news that affects consumers, innovations they want to learn about, and invitations to hot events and happenings.
But what if you’ve lost the steam needed to keep it up or you’ve just plain run out of time to add new posts each week? Here are seven tips for writing your blog:
1. Find Interesting Content
If you run into an interesting article or blog from another source during your everyday reading or research, you can write a short post introducing the other article. At the end of your short summary explaining why it’s important, include a link to it. If it’s truly interesting, your readers will thank you for sharing it.
2. Create a Calendar
Set aside an hour each week to write a blog or search for an interesting post to add to your website. Add it to your to-do list every week, and you’ll find the time. Don’t forget to allocate time to periodically brainstorm for new topics so you can devote your writing time to actual writing.
3. Organize to Simplify
Break down your schedule to focus on different topics every week. For example, choose the first week of the month to write about industry trends, the second week to write about economic forecasts, the third week for news-related or seasonal pieces and the last week to post a round-up of other blogs related to your business or your location.
4. Invite Guests
Blogs are easier when others write it. Solicit guest posts. Read them over carefully before publishing, but letters of appreciation or customer stories make effective blog posts. Pose questions to experts and then print their responses to give your readers even more in-depth information about your business.
5. Maximize Your Efforts
Whenever you do write a new blog, post it to your Facebook, Instagram and Twitter accounts. In fact, it can work both ways. Why should a popular Facebook post be confined to Facebook? Post it (with the discussion) on your blog. Your friends and followers will appreciate some meat in their social links instead of just the day-to-day ramblings that so often fill the social pages.
6. Examine Your Goals
Every quarter or so, stop and review your goals to make sure you’re not spinning your wheels. If you started your blog to inform and educate your customers, are you using it for that purpose? Or have you moved on to actively marketing your business? Or are you using the blog to generate new sales? When you have a clear picture of your audience, it’s easier to write for them and keep topics on target.
7. Hire Us
If your business has taken off, and you no longer have time to write a weekly blog, contact us. We’ll imitate your voice and craft fresh new content every week to fit your calendar.
If you just can’t get motivated to start a business blog but you realize you need one, contact Ray Access, and we’ll handle the whole process, from developing ideas to turning in perfect copy. We guarantee original content, thoroughly researched and professionally edited. It’s what we do.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Mark Bloom | Nov 13, 2013 | Asheville
Why Ray Access Chose to Live in Asheville, NC
We are writer/editors. We produce content for websites. We work alone, in front of a computer. We could live anywhere. Why did we choose to live in Western North Carolina?
Everyone comes to Asheville for a different reason. For some, it’s the mountain air. For others, it’s just the mountains. Some people, and you know who you are, get out every weekend to go tubing, fishing, kayaking, hiking, mountain biking or rock climbing. Or all of the above.
As writers, we live a more sedentary lifestyle, but we enjoy the mountain views. We like driving the Blue Ridge Parkway whenever the opportunity presents itself. But there’s more to Asheville than its scenic environment.
Asheville Has It All
Asheville boasts terrific restaurants, cozy musical venues, safe neighborhoods and independent stores. Downtown is human-sized, small enough to walk around in. Breweries abound, and hotels are springing up as fast as the leaves are dropping. The culture is artsy without being pretentious. It’s a small town with some big city amenities.
Best of all, Asheville is friendly and supportive. It’s a place to make real connections and to develop real relationships. It’s the kind of place where you see friends and people you know as you go about your daily errands. Who wouldn’t love that?
It’s a Good Place to Live and Work
We chose Asheville because we like it here. We chose Asheville because it has everything we need. We chose Asheville because we want to support the local businesses run by passionate, creative people.
Our business is helping other businesses. We can (and do) work for companies outside Asheville, since the work we do doesn’t force us to be local. We aren’t selling widgets or fixing drains. We can work for anybody that speaks English.
But we chose to live and work in Asheville because it combines the best of everything: healthful living and a thriving marketplace. While not every local business depends on tourism, every local business needs to be online. And so we can help every local business.
Life isn’t all work, though, and when we take a break and leave the computer, there’s a restaurant or coffeehouse or park where we can get away to. And isn’t that what you want from a hometown?
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Oct 28, 2013 | Website Content
Web Developers Should Offer Writing Services
Consider this. If you’re a website developer, this blog post is for you specifically. But even if you don’t develop or design websites for a living, you can still learn something valuable here. Keep reading.
Web Developers Are Pros, Right?
Web developers can implement stunning designs, rotating photographs, exploding menus and search engine optimization (SEO), all while creating slick, interlinked pages under a killer domain name. It’s detail-oriented work and it takes time, maybe months to get everything approved and built.
As a web professional, you launch the site after all this hard work. The last thing you expect is the first response you get from your client: that the name is misspelled or the information on the About Us page is unintelligible. They’re mad. You’re mad. And it’s totally avoidable.
Who’s Responsible for the Content?
Website developers usually tell the client that they just use whatever content was provided. The client often expects the content to look different on the new site or somehow magically transform into marketable prose. But when no one claims responsibility, the site suffers.
Web developers are not responsible for “fixing” a site’s content. It’s not your expertise. Yet how do you think the client feels after paying thousands of dollars for a brand new website — and the first time they see it, it’s disappointing because of the content? Probably underwhelmed. Maybe even embarrassed, even if they did provide the incorrect information in the first place.
The Quick Path to a Good First Impression
It’s easy to fix that problem, however, making you and your clients look better. More importantly, it’s easy to look like the pros you are to your clients. What’s the trick?
First, never allow a client’s site to go live without a professional edit from a writing service. Friends don’t let friends go out naked, so why should you let your clients go live without the protection of good review? Avoid a site that’s full of mistakes and erroneous information, even if that’s what the client gave you. You look like a hero if you catch their mistakes.
Offer Up All the Goods
Web developers who spend significant amounts of money marketing their services and landing new business often lose referrals because they can’t give customers everything they need. Small business owners don’t want to shop around for specialists to do each piece of their website. They want one-stop shopping. Maybe that’s even why they came to you in the first place.
Why do you think super duper box stores are sprouting up across America faster than a pasture of kudzu? It’s simple: Why drive all over town when you can get groceries, a new pair of jeans, tires for the car and a new toaster all in one place?
Now we’re not advocating a Walmart-type operation, just taking the finer points of the giant’s marketing techniques that work. Clients who don’t use professional writers and editors for their website content risk wasting every penny on a losing proposition. We can’t imagine you want that kind of reputation, even if you did nothing to deserve it. We stress “did nothing.”
Provide Added Value & They’ll Remember You
In our conversations around Asheville with web developers and marketing professionals, we’re astounded that everyone doesn’t offer a writing services as an integral part of their virtual agency. There’s no better way to provide your clients with added value while boosting your own credibility than by having your own editing and writing services team working on every site before it goes live.
You can do all the analytics in the world and produce the best videos in town, but if the name of the owner if spelled wrong on the roll-out — look out. What do you want to be remembered for: the brilliant design and implementation … or the misspelling in the heading? You can either point fingers, waste more time on a project that should have been right the first time, or you can get to know us to do it right the next time. It’s up to you.
Save money, boost your credibility, satisfy your customers. Let us help you delight your clients.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Elle Ray | Oct 20, 2013 | Blog Writing
Your Business Blog Needs Topical Blog Topics
Regardless of what you sell, if you have a business blog, it’s doing three things for you:
- Adds new content to your website, forcing search engines to re-index your website, which helps your page rank.
- Establishes your business as an authority in your field while educating your customers (and prospective customers).
- Attracts new people to your website through keyword searches that may not be directly related to your business.
Halloween is a topical subject right now.
When Is a Topic Topical?
This article focuses on #3. Writing about new topics, topics that may be in the news, allows you to connect with an audience that you hadn’t previously sought. That awareness can help you generate business.
Everyone has an opinion about what’s happening in the world around us. Even businesses can contribute to the conversation. If you sell insurance, for example, shouldn’t you blog about the Affordable Care Act? It’s right in your wheelhouse, as far as topics are concerned, and it should attract some attention on the Internet.
That’s an easy example, but there are many others. If you’re a dentist, you can write something relevant about a Kardashian marriage (or divorce), the dangers of Twinkies, or the price of gold (caps). All these topics have been in the news recently, and your article may attract a new audience.
Topical vs. Evergreen
You should not, however, write only these types of blog posts. Topical articles are terrific, but they often have a short shelf life. Once the Kardashians, Twinkies, or the price of gold are off the headlines, searches for them drop, and so will your traffic.
Instead, sprinkle in topical articles while striving for more informational “evergreen” topics. Evergreen topics are those that have an unlimited shelf life. Whatever your business, you can write to educate your customers about some aspect of it. This kind of useful information will always find an audience.
If you’re an architect, write about matching a design to a specific location. If you’re a banker, write about the perfect client for a loan. If you’re a web developer, write about the newest technology and why it’s applicable to your customers. You get the picture.
We Brainstorm for You
If you already have an active blog, good for you. You understand its value and are working to increase your online visibility. But active bloggers sometimes need help thinking outside the text box. And that’s what we do here at Ray Access.
For a small fee, we will brainstorm 25 blog topics for you — topics that you can write about in the future. We’ll give you both topical and evergreen topics, complete with a title or heading that will attract attention and give you the angle to make the topic interesting and relevant.
And of course, if you need help getting your blog started, we’re the perfect people to turn to, since we write blog posts for a living. We can research, write, edit and deliver a blog post a week for a very reasonable sum. Interested? Contact us for details and a free estimate.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
