There’s no trick to writing good quality content. Find a suitable subject, do your research and then write clear, engaging copy. If it’s shareable information, people will appreciate it. But only if they can find it. And that’s where you need to pull out all the stops.
The trick to gaining attention for your blog posts is to develop a headline that will get noticed. At Ray Access, we practice what we preach. The headline for this article, for example, uses a specific word that’s been in the news a lot lately: trump. Sure, this article has nothing to do with Donald Trump, the 2016 presidential candidate, but it may appear in many searches organically. It’s one way to get your blog posts noticed.
This article is not about Donald Trump
Your Headlines Get Your Blog Posts Noticed
Writing headlines is an art that all bloggers need to master. No matter how good your writing, no matter how important your message, if no one can find your blog, no one will read it. Headlines that grab attention not only get your blog posts noticed, but also entice people to read them. A good headline is a home run, to use a sports metaphor (which also might garner some organic search results).
The headline to this article taps into current events, which is only one strategy. You can also use keywords that people are searching for. Online tools exist to help you find the “hot” keyword searches. For example, check out merriam-webster.com for daily trending keywords. And remember the “evergreen” topics and buzzwords that people search for all the time. Keywords in your headlines get your blog posts noticed!
Your Headline Must Not Deceive
When you’ve found the perfect headline, make sure it explains what your article is about. While enticing people to read is the goal, if you deceive your readers, promising something you don’t deliver in the body of your article, you will lose credibility. Maybe forever.
As long as you can tie the headline into the subject of your article, you can get away with it. Refer to the headline for this article again, for example. Yes, it uses the word “trump.” Yes, it may come up on organic searches for people looking for information about Donald Trump, the presidential candidate, but it doesn’t deceive anyone about what it’s about. Only people interested in this topic will read it.
Your Headline Has to Grab Attention
It’s often not enough just to include the keyword or keyword phrase you want to target in your headline. The entire headline has to grab attention. The Internet is awash in information. Every website is fighting for attention in an era when attention spans are shrinking. Yours has to stand out enough to grab the eye and encourage a click.
A good headline attracts eyes from everywhere.
Writing headlines is a learned skill, one that improves the more you do it. So practice. Give your next blog post a headline that grabs attention, like this one does. It doesn’t have to be perfect, so don’t spend hours on it. But it has to be good enough, so do put some effort into it. Keep at it, and you’ll learn to get better. If you produce online content, you should want to get your blog posts noticed. You should want your words to be read. An attention-grabbing headline will trump your competition and get your words noticed.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
You can find someone to write your website content for as little as five dollars a page. Even twenty dollars a page may seem reasonable to you if you’re a small business. But the content you end up with most likely will be worth only that much, and the costs to your business may run a lot higher.
Poor writing on your website reflects poorly on your business. Plus, and this is inarguably more important, badly written content doesn’t generate any leads. It has no ROI, a zero return on your investment.
No one is going to buy your products or services if your website doesn’t persuade them that you’re capable of delivering. We’re not just saying this because we’re in the business of writing website content. We want you to understand the difference between what most companies have on their websites and what successful companies have on their sites.
What Effective Website Content Does
Your website has three jobs, and the first two only exist to support the third:
Connect with your audience
Build trust in your brand
Generate leads and phone calls
If you’re not getting phone calls or emails from interested parties who found you online, your website isn’t working for you. If you pay for new website content, you should see an increase in traffic to your site and an increase in sales over time. Ultimately, that’s what your website is supposed to do.
So How Much Does Website Content Cost?
We could turn that question around and ask you: “How much is effective website content worth to you?” If you could increase your sales by five percent, what would that be worth? Ten percent? More? Of course, that’s not how prices are formulated. Content providers set a price, based on their experience in delivering a return on investment. They know what their service is worth.
If you do any research into the issue, you’ll find that prices for website content vary greatly, running as high as $25,000 for a targeted landing page. If that sounds astronomical to you, then you don’t understand how well a tight, effective, urgent landing page can convert visitors into paying customers. Landing pages represent your online sales team. How much would you pay for a good salesperson?
In 2017, Ray Access charges a rate based on length and breadth. In other words, if you want a single 1,000-word web page, you pay $250. But if you want 50 pages — your entire site — you pay just $150 a page for 1,000-word web pages that are thoroughly researched and well crafted by American writers. That sounds like a bargain now, doesn’t it? Here’s an excellent article on website content prices, if you want a second opinion.
How Much Do Blog Posts Cost?
This is kind of a loaded question because for blog posts to work — for blog posts to attract not only a lot of people, but the right people, those motivated to buy your products or services — they need to include the right keywords. And keyword research itself can be costly, as anyone with any experience with an SEO firm can tell you. According to the article referenced above, blog posts can cost anywhere from $80 to $950 apiece.
Ray Access, in contrast, charges $100 for a standard 500-word blog post in 2017. These articles are well researched, well written and well edited. They’re also guaranteed original, meaning they are written from scratch, not copied from Wikipedia. In fact, Ray Access uses authoritative sites for its research, never eHow, About.com or any of those hit-or-miss information websites. You should follow this advice, too.
Why the Difference in Prices?
Among the reasons for varying website content prices, the key phrase is value. Can a piece of online writing prove its worth? Since websites attract visitors through a wide variety of ways (e.g., SEO, backlinks, organic searches, ads, etc.), it’s difficult to attribute a website’s success just to its content.
But conversion rates are strongly tied to content. Effective content persuades visitors to buy. Cheap content can’t convert anyone except the most highly motivated. Poor content may even drive visitors away. But exceptional content converts many visitors — and even gets others to at least inquire.
So website content has to have a return on investment that makes the investment worthwhile. This is business, after all.
When you understand the value professional, cost-effective blog and website content writers bring to your business, you’ll want to contact Ray Access to improve your online sales.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
The old face of customer service: “Your call is very important to us.”
Ten years ago, most business owners didn’t realize they needed a website; almost all have one now. Five years ago, most business owners didn’t understand the value of engaging, targeted website content; the very existence of Ray Access proves that many now get it. Two years ago, most business owners avoided the murky waters of social media; today, many still don’t understand the power it holds for businesses.
Many small to medium-sized businesses view social media, when they view it at all, as a wasteland of Likes. One million Likes, they figure, won’t even buy a cup of coffee in the real world. These businesses may acknowledge that social media can raise brand awareness — after all, a million Likes means that a million people have at least heard of you — but social media campaigns rarely pay for themselves, let alone offer a return on the investment.
Social Media Has Changed
That was then; this is now. Social media is evolving into a forum for business — not just business awareness, but business transactions. Social media is a very public platform where one viral mistake can literally cost millions of dollars… and one viral home run can make millions of dollars.
Today, a whopping 75 percent of the American adult population spends time on social media. And that percentage is growing every year. To give you some perspective, only eight percent of American adults accessed social media sites just 10 years ago. One way that businesses can take advantage of this growing exposure on social media is to reach out to engage its customers.
Social Customer Service
The phrase “social customer service” simply refers to customer service — appeasing complaints, answering questions and solving problems — performed on social media platforms. Every successful business understands why good customer service is crucial to the customer experience. According to the Harvard Business Review, people who have a positive customer service experience are about three times more likely to recommend that business.
The new face of customer service: responsive and timely, even from a cell phone.
Social customer service, then, allows a business to publicly solve problems, which can generate some amazing trust and good will toward that business. Of course, the opposite is true too: a bad customer service experience in a social media context can turn into a nightmare scenario. So the trick to going social with your customer service is to maximize the good results and minimize the bad.
The Nature of Social Media
Facebook, Pinterest, LinkedIn, Twitter and all the other social media platforms provide instant gratification to users. Everything is fresh and immediate. That structure has pluses and minuses, and you can use both to your advantage. Here’s how:
Highlighting the good: The ultimate for businesses in social media is a spontaneous testimonial. If you get one of these gems, make sure people see it. Feature it. Keep it fresh by commenting on it, sharing it and re-using it. Make sure your responses are honest and humble.
Burying the bad: If you get a complaint, the best response is to try to turn it into a good experience. Offer to make it right whenever possible, and do it promptly. If you can convert a complainer into an evangelist for your company, that’s a big win. Otherwise, leave the comment alone. It will sink under the weight of other positive posts, by you and your fans, rarely to be seen again.
Interact Honestly
If you want to master social customer service, the first step is to gain a foothold in the social media space. Gain brand awareness. Then use your position to engage your customers and other fans. It’s not a platform for selling, but you can drive more traffic to your website, where the selling happens. Social customer service puts your customers in a good frame of mind to buy from you. All you have to do is play nice.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
For many people, including businesspeople, writing a blog post seems difficult. Where do you start? What do you write about? What’s the point? You have lots of questions, and we — the professional writers at Ray Access — have some answers for you.
The very first step is to answer two questions:
Who is your intended audience?
What do you hope to accomplish?
If you’re in business, your audience is likely the same as your business customers (and potential customers). If you’re writing a business blog, you could be writing to educate (a how-to), to share tips (a list) or to share news about your company or industry. All are valid. Once you’ve answered those two important questions, follow these four steps to write your blog post.
1. Pick a Topic
No matter what your business does or sells, people have questions about you and your industry. Pick a question and answer it in your blog post. The more pertinent and timely your answer, the more traction your blog post may get. Lists and how-to articles are especially helpful and popular. Some sample questions, just to get you started, include:
How do you find the best [dentist in Asheville]?
What’s the best way to [stop a leaky faucet]?
5 steps to [writing a blog post]
The 5 best [questions to ask your Realtor]
[Insurance] tips no one told you
Your topic question or statement may become the title of your blog post. If it’s engaging and promises an answer, use it. Otherwise, wait until you’ve written the blog post to come up with the title. Then you’ll know what to promise.
2. Do Your Research
Believe it or not, you don’t have to be an expert in a field to write knowledgeably about it. We’ve written about subjects as diverse as industrial roofing and cloud computing. What you do need to do before you can write about your chosen topic, regardless what it is, is to research it adequately.
So once you know your topic, do an Internet search to find what others have to say about it. Whenever possible, use reputable sources to get your information. In other words, never use Wikipedia.org. If you’re writing about your industry, you should know which sources are reliable and which aren’t. To be absolutely safe, don’t use anything until you find it on two different authoritative websites.
3. Write the Blog Post
After you’ve collected bits and pieces of solid data, you can write your blog post. Keep the original question in mind as you write. A clear answer should be your goal, while explaining it as best you can. Often, a simple question takes a long time to answer because one question leads to another. And that’s how you string one sentence to another, one paragraph to another and one section to another.
Remember who your audience is and what they may already know. Your goal is to answer their questions and connect with them. Use language that reflects how they use language. For example, at Ray Access, we often write in a comfortably conversational tone. It’’s the way we talk, and most likely how you talk. But we’ve written for clients who didn’t want any contractions in the content. The point is to write for your audience.
4. Have It Edited
Congratulations, you’ve written a blog post! But your task doesn’t end there. Before you share it with the world — or at least with your customers and potential customers — have the article edited. Have someone else look at it with a critical eye. This step shouldn’t be just a proofread. While catching typos and misspellings are important, a good editor can improve the flow of your blog post so that it reads smoothly, point by point, from beginning to end.
And by the way, did you know that Ray Access offers editing services? That’s right. We can take your original blog post (or whatever you’ve written) and make it better. And our editing services are just half the price of our writing services. Good editing can make the difference between a sale and a fail.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
Ray Access is in the business of writing for businesses. In particular, we craft effective web page content and engaging blog posts for our clients. When we hand off our work, we don’t sign it with our names. Once a blog post or web page is finished, delivered and paid for, our clients own it. They can even put their own names to it, if they like. That makes us ghostwriters.
Ghostwriters write for other people. When a celebrity or political figure comes out with a new book, chances are very good that a ghostwriter actually did all the writing. Yet the celebrity or political figure gets to take all the credit. It doesn’t seem fair, but it is. That ghostwriter is well paid for the work, and the story still comes from the celebrity, who often can’t write as well or hasn’t the time to sit and write a whole book.
Ghostwriters Perform a Service
So when you visit our Portfolio page and click to view some of our past work, you may see our client’s name at the end of an article. You may see no name listed. Rarely will you see “Ray Access” attributed as the writer. This arrangement is by design. Our work benefits our clients. We don’t need (or want) to get in the way of their success.
We’re compensated in many ways, not the least of which is seeing clients increase their profits through the website. We’re proud of our work, and yes, we’re paid for our service, too. That definitely increases our profits. So ghostwriting, for us, is a win-win proposition.
But Why Not Take Credit?
Honestly, the writers and editors at Ray Access don’t need the credit. We’ve been published in print and across the Internet. We’ve written every website page, every blog post and every press release listed and linked from our Portfolio page. We know it, and our clients know it. Moreover, our clients understand the value we bring to their websites, and they’re happy to recommend us. Just ask them!
And not to take anything away from those hard-working web designers and developers who put their names and links at the bottom of every page they build, we believe it’s more a ploy to gain SEO points than to trumpet their work. We believe our clients’ websites should be all about their business, not ours.
Ghostwriting Is a Means to an End
As ghostwriters, we’re able to capture a client’s voice well enough to give the business a distinct personality. If our client wants to come across as a serious professional, we can accommodate that. If a client want to be thought of as the friendly confidant, we can do that too. Ghostwriters need to write in a variety of styles and tones. Whatever the client wants, Ray Access can usually deliver.
But make no mistake about it: our goal is to help our clients succeed by generating phone calls — new business — through the website. It gives us great pleasure and satisfaction to see our clients succeed. That generates the customer loyalty we love and the word-of-mouth marketing we crave. Ghostwriting works — for us as well as for our clients.
Let us be your ghostwriters. Learn how we can help your business succeed through targeted online content. You can even put your name on it.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
A business blog contributes to the ROI of your website.
Just as every business eventually realized it needed a website, more and more businesses are coming to the conclusion that they need blogs. An effective blog drives more traffic to the website, thus generating quality leads and phone calls. A business blog that uses keywords correctly can even raise the search engine ranking for the entire site.
It’s never too late to start a blog for your business website. It can start delivering ROI within months of your first published blog post, which — in our age of instant gratification — may seem like forever. But the more frequently you blog, the faster you’ll see the results. And the earlier you begin, the sooner your work will pay off.
Start with the Basics
Once you commit to your business blog, brainstorm a list of topics. Make sure you have enough quality ideas to get you through at least three months. And plan to brainstorm more every three months. Put it on your calendar.
At Ray Access, we recommend starting a new business blog with three blog posts. No one wants to visit a blog on a website and see a single entry. Start with three, and it looks like you’re serious about it. Write a short “Welcome to Our Blog” post that describes your blog’s benefits to the reader. Then pick two topics that excite you. Write them and publish them all at the same time. Congratulations, you have a blog!
Maintaining Your Business Blog
If you’ve decided to blog weekly (or even more frequently), you may already feel the pressure building to write. But here’s the trick: you don’t have to spend time writing every week. Follow Ray Access’s example and spend a weekend writing all the blog posts you need for the following month. Then the articles are sitting there waiting for you to publish them.
When you brainstorm once a quarter, select not only the blog topics to write, but also the order in which to write them. Pick a day of the week as your publication day and make sure you have a topic for every one of those days during the three-month period. Then you can develop a publication schedule so you know when to “turn on” each blog post.
Don’t Forget to Edit
Any business writing needs proofing. You don’t want your business card to misspell your name. You don’t want a typo in your brochure. Your business blog is no different. Make sure you have someone else (not the writer) edit each blog post before it’s published. Make this part of your process.
An editor not only catches typos and repairs grammar, but a good editor can make sure the blog post is on target and effectively communicates your intent. Every one of the blog posts Ray Access produces, whether for our clients or for our own website, is thoroughly edited. Please do the same for yours.
Even if you need help developing blog topics,
Ray Access can help.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
Writers of everything, including website content, finally get their due.
Novelists have always been the rock stars of the writing world. Ray Bradbury, Kurt Vonnegut, Mark Twain, just to name a few American authors, remain famous even after death. Successful short story writers have also earned acclaim. Flannery O’Connor, Edgar Allan Poe and Franz Kafka are all well-known names.
Screenwriters too have made a name for themselves, emerging as box office draws in their own right. Charlie Kaufman (Being John Malkovich, Eternal Sunshine of the Spotless Mind) brings people to his movies by name recognition alone. Jonathan Nolan (Memento, Interstellar) writes for his brother, director Christopher Nolan. And of course, the Coen Brothers, Joel and Ethan (O Brother Where Art Thou?, No Country for Old Men), are known as much for their writing as their directing.
Website Content Writers Too?
As 2016 unfolds, we expect to see more recognition and regard for other types of writers as well. While novelists and screenwriters will continue to make the big money, storytellers in other fields are starting to gain the respect that has eluded them for years.
Writers of website content, for example, have been delegated for years to the back of the bus, in terms of both recognition and regard. The pay for creating website content reflected that disdain. But businesses are finally waking up to the value of quality content in their websites and in their blogs. And as a result, demand for that work is increasing, along with the pay scale.
Content Is a Difference Maker
A mere 10 years ago, not all businesses even realized they needed a website. They had a storefront or they had an established business in a vibrant neighborhood; they didn’t need anything more than an occasional TV ad to keep traffic coming. Today, every business knows the value of an online presence.
But with increased competition comes increased needs. When your business is no longer competing with just your rival across town, but with every other similar business in the entire country, you need to take advantage of every opportunity to stand out from the crowd. Enter quality content for your website and blogging for your business.
What That Difference Means
It’s no longer enough to have a website; your business needs an effective website, one that connects to your customers. Websites are no longer a necessary expense; they are part of a total marketing plan. As we say here at Ray Access: “If your website isn’t making you money, it’s costing you money.”
A business blog needs to attract potential customers to your website. Your website needs to convert random visitors into dedicated customers. Thoroughly researched, well crafted, targeted website content accomplishes these goals.
Writers Make That Difference Happen
A stunning twist of a phrase, fun word play and compelling storytelling will propel website writers to fame and fortune. Move over, Ray Bradbury! Well, maybe not, but at least a good writer and editor can attract and woo your customers — who will appreciate a website that provides real information without the marketing-speak they’re bombarded with daily.
So treat content writers with respect, and they will make your company money. Reward them for their efforts too, because writers will be in demand as the new year progresses. Here at Ray Access, our writers work hard for you to deliver the website content and blog posts that will make the difference for your company. Contact us today to find out how we can help your business grow in 2016.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
Where you put your online content is just as important as where you hang your ornaments
Everyone by now should know how important content is to a website. It adds value, raises page rank, builds trust and generates sales. But the content on your website has to connect with your audience and it has be appropriate for its place. In other words: content has to work in context.
What does that mean? To the writers at Ray Access, writing content in context means crafting carefully researched blog posts that attract attention. It means creating website content that communicates your message in a way that turns visitors into customers. In short:
Blog posts, as an extension of your website, build depth while reaching out to your audience across the Internet. Your blog, when it’s working, becomes an online marketing engine.
Website content explains your unique business proposition — what makes you different and why anyone should choose you over your competitors.
Why It Works
When both are working together, website content contributes to lead generation, which adds to your bottom line. Yes, your website should be making you money, not costing you money. And it all comes down to high quality content in context.
The content on your website is the means for connecting with your customers. It’s your online sales force. You can’t be there 24/7, but your website can. It’s always open, and it’s always working. With the right content in context, along with an appropriate design and the necessary technology, your website — all by itself — can create and nurture a relationship with your visitors.
Your Website as a Sales Tool
Website content has to build trust in your business. Since people do business with people and companies they like, your website has to convey a likeable personality to visitors. It should demonstrate your expertise and knowledge in your field. It can enlighten, explain and coerce. While the ultimate goal of your website is to generate sales, the more immediate goal is to develop a relationship with your target market.
Your website accomplishes this with the right content in context. If your audience is 20-somethings, your website has to speak their language. If your audience is 50-somethings, you need content they can understand. Ray Access writes targeted, researched website content, no matter who your customers are.
Your Website as a Marketing Tool
But first your customers have to find you. And that’s why blog posts are so vital to your business. Blog posts can take advantage of keyword phrases that your website can’t cover. Your blog can tie your business to news events, celebrities and even other industries. Your blog posts reach out across the Internet to attract people — people looking for answers — to your website.
Business blog posts are written specifically to attract your clientele. They are meant to be interesting and shareable. They answer specific questions about your business or about your industry. They share your knowledge and educate your customers. Blog posts can help you find new customers. And the writers at Ray Access research, write and edit a tremendous variety of engaging blog posts.
For all this, you need expert online writing services. Contact Ray Access to discover the difference between just content and content in context.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
When you want to learn about writing your own online content, where do you turn? When you want to know the ins and outs of how to develop website content or blog posts, whom do you ask? While a lot of information about the subject is available online, sometimes you want a live person you can question and follow up.
Fortunately, Ray Access can help. Part of our mission is to educate and elucidate business owners about our craft. As a result, Linda and Mark have been asked again and again to deliver presentations about online writing. So keep Ray Access in mind for your next business meeting.
Presentations for Business Owners and Executives
There may be beginning writers at our presentations, but Ray Access presentations typically attract a crowd of business owners who realize they need to improve their online presence. Better website content, they realize, often leads to better sales. A business blog, they’ve learned, can increase their company’s reach and raise their page rank. So now they want to know more about it.
The presentations about online writing that Ray Access gives teach the basics of writing, provide tips for publishing consistently and explain the use of keywords. Each of those topics could be a discussion in its own right. Since providing online content is a relatively new field, most business owners don’t understand its intricacies or the difference between it and writing for a magazine.
Ray Access always leaves time for questions and answers because they want to provide reassurance that it’s possible to apply these principles to improve business. Most presentations last about 45 minutes, but Mark and Linda can talk about online writing for ten minutes or two hours… and everything in between.
Successful Presentations About Online Writing
The presentations Ray Access does have been very successful, both in terms of the crowd size and the lessons learned. Ray Access can pack them in because it’s a topic not many people are talking about, but it’s a subject business owners need to understand. And it’s not a dry, boring subject, at least not the way Ray Access presents it.
Mark and Linda add a touch of humor, several real-world examples and lots of tips to their presentations about online writing. They get people involved with visuals and pointed samples. Because almost all of the attendees can write and has done some writing at some point in their lives, everyone can relate to the presentation. Everyone learns something and takes some tidbit away with them.
Presentation Samples
In 2015, Ray Access gave presentations at 1 Million Cups Columbia and WordCamp Asheville, among other venues. Although the video from these presentations is not of high quality, you can get a sense of the energy and information from their presentations:
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
Believe it or not, you don’t have to be an expert in a field to write knowledgeably about it. We’ve written about subjects as diverse as industrial roofing and cloud computing. What you do need to do before you can write about your chosen topic, regardless what it is, is to research it adequately.
Honestly, the 
Any business writing needs proofing. You don’t want your business card to misspell your name. You don’t want a typo in your brochure. Your business blog is no different. Make sure you have someone else (not the writer) edit each blog post before it’s published. Make this part of your process.
Writers of website content, for example, have been delegated for years to the back of the bus, in terms of both recognition and regard. The pay for creating website content reflected that disdain. But businesses are finally waking up to the value of quality content in their websites and in their blogs. And as a result, demand for that work is increasing, along with the pay scale.
Website content has to build trust in your business. Since people do business with people and companies they like, your website has to convey a likeable personality to visitors. It should demonstrate your expertise and knowledge in your field. It can enlighten, explain and coerce. While the ultimate goal of your website is to generate sales, the more immediate goal is to develop a relationship with your target market.
