How to Work a Networking Room

by Elle Ray | Aug 5, 2014 | Small Business Advice

Networking Advice for Business Owners

Image courtesy of Ambro / FreeDigitalPhotos.net

Networking is one of the most powerful means at your disposal to market and grow your small company. Yet so many business people fear the crowded rooms. But be assured that not everyone sipping wine and trading business cards is comfortable. Like you, many had to swallow their fears, take a deep breath and dive forward to press the flesh. The alternative, they know, is sitting in silence in a dark corner as all their hard work slowly comes to naught.

The bottom line is that it’s not about who you know, but who knows you. To earn a reputation in your field and in your market, you have to be visible. People have to know your name and be able to put a face to it. Business people drop names as part of their normal, everyday pitch, and they only drop names of experts they’ve met in person or heard a great deal about. To be that person and get that referral, you’ve got to hit the networking circuit in your area and within your industry.

Succeed at Networking

helping one another: the goal of networking To help you make the most out of those after-hour mixers, breakfast pow-wows and open house handshakes, we’ve put together a list of tips. Try them — and tell others where you heard about them — because the writers and editors at Ray Access know the power of networking:

Compliment people. Remember that business men and women are just people. Who doesn’t appreciate a compliment about a pair of shoes, a jacket, tie or handbag? A compliment is a great way to start a conversation — and perhaps a new relationship.
Approach loners. You can find them standing in the corner or nursing a drink at the bar. Loners sometimes can feel less threatening than approaching a pack of pristine suits who are standing in a circle laughing at an in-joke. Instead, commiserate with the fellow loner about how much you deplore these events to find common ground.
Ask questions. As former journalists, we always resort to the time-honored trick of getting people to talk about themselves as a way to open up a conversation. Even inane questions like: “What do you do?” or “How about them Red Sox?” can serve as an opener leading to and interesting (and profitable) conversation. You never know.
Move around. One mistake networking newbies often make is to stick with one group of people they’ve become comfortable with. Once you make a quick connection, trade cards and leave an impression, move along. The purpose of networking is to talk to as many people as possible in the time allotted. Get busy!
Go alone. Business people who move in packs don’t take the chance to break away and meet someone new. A networking event is not the place to socialize with people you already know, even if it’s nice to acknowledge each other. The primary goal is to see and be seen by all the people you don’t know.
Leave the sale for later. Pushy business people who only talk about themselves often end up alone. Salespeople who try to sell their services to everyone they meet tend to earn negative reputations. In fact, if you rarely talk about yourself, you’ll be remembered because you listened. Wouldn’t you rather be remembered positively and not with a knowing eye roll?

So don’t fear. You too have what it takes to get out there and develop new relationships. All it takes is a deep breath and a stack of business cards.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

How to Overcome Writer’s Block

by Mark Bloom | Aug 1, 2014 | Writing

When You’re Stuck for the Right Words

Everyone goes through periods when the words just won’t come. You sit and stare at the page or the screen, and you can’t imagine what comes next, whether you’re working on a novel, a blog post or a letter to your brother in Raleigh.

when you have writer's block, what do you do?

Writer’s block. When it hits, it stops all your creative juices. You feel like a second-grader on the day of the spelling bee. You begin to wonder if you bit off more than you could chew by volunteering to write the invitation to your Labor Day party.

There’s Hope, Even for You

We are professional writers and editors here at Ray Access. We can’t afford to get stopped by writer’s block. Literally, we can’t afford it.

So we’ve developed a few simple tricks and tips to jump-start our creative juices when we need them right now. We’d like to share them with you, so you don’t fall victim to this productivity-stopper. Fear not; there is hope for you, not matter what your level of writing or the scope of your writing project.

Step 1: Acknowledge & Recover

Writer’s block happens; it’s not anything you did. Repeat this to yourself: “Writer’s block happens; it’s not my fault.” Accept it. You aren’t suffering writer’s block because you’re a crappy writer or because all your good ideas have dried up. Writer’s block happens to every writer at one time or another.

Once you can accept that, you can begin to recover from the initial shock of helplessness. And that’s what writer’s block feels like: helplessness, the inability to do work or be productive.

Step 2: Shake It Off

when you're stuck, go for a walk When you’re stuck, the best thing to do is to do something to clear your mind. Put aside your pen, stylus or keyboard. Get up from wherever you’re sitting. If you’re suffering from writer’s block, it’s definitely time for a break. Get a cup of coffee or tea. Stretch your muscles, take a walk, meditate, or go for a drive or bike ride. A change of scenery definitely helps recharge your batteries.

Another trick is to remember how good a writer you really are. It’s empowering to review your older work, even if it’s just past letters you wrote. If you wrote that, you can write anything. Trust yourself.

Step 3: Try Something Different

Allow yourself to look at your project from different perspectives or different angles — including from above and below. You might have missed something. When all else fails, put it aside and work on something else, like a timed writing exercise. Here are some tips:

Write for ten minutes about your favorite color, food or person. Here are the only rules:

Write freehand, pen on paper, for the best results.
Keep your hand moving.
Don’t cross out.
Don’t worry about spelling, punctuation or grammar.
Lose control. The whole idea is to let go.
Don’t think. Don’t plan. Don’t get logical.
Go for the jugular. Dive into absurdity and write. Take chances. You will succeed if you are fearless of failure.

Step 4: Look for Good Advice

Erica Jong, author of Fear of Flying and other books, believed that “all writing problems are psychological problems. Blocks usually stem from the fear of being judged. If you imagine the world listening, you’ll never write a line.”

For writer and poet Charles Bukowski, “Writing about a writer’s block is better than not writing at all…”

Author Lili St. Crow summed up the feeling: “You do not sit down and write every day to force the Muse to show up. You get into the habit of writing every day so that when she shows up, you have the maximum chance of catching her, bashing her on the head, and squeezing every last drop out of [her].”

With that thought in mind, make your deal: “OK, Muse, you take care of the quality; I’ll take care of the quantity.” Then it’s just a matter of getting your butt back in the chair to write again. It works for us.

5 Tips to a Better Sitting Posture

by Mark Bloom | Jul 26, 2014 | Office

Improve Your Posture: Advice for Your Office

keep your back straight when sitting

Here at Ray Access, we are writers and editors who work long hours at our computers. Don’t get us wrong: we love what we do. But we’ve also learned a few things along the way to help us avoid back injury, unnatural curvature of the spine and other deformities as a result of spending untold hours at a keyboard.

So we present five ways to improve your posture and strengthen your back:

1. Buy a Good Chair

The best thing you can do for your back is to sit in a good quality desk chair, one that supports your lower back properly, has a height adjustment to keep your feet flat on the floor and is padded enough to be comfortable. These chairs aren’t inexpensive, we know, but we heartily endorse the investment. What you save in pain and suffering — and doctor’s bills — will make the chair seem like the bargain it is.

2. Don’t Be a Potato

Couch potatoes don’t move once they settle in. If you want to protect your spine and back muscles, you have to stay active. Shift your position every half hour or so. Lean back for a bit. Lean forward for a spell. It’s all about keeping your blood from pooling in the same spot for hours. Even if you’re sitting, you can still be active.

3. Save Your Neck

A stiff neck is an occupational hazard for computer jockeys like us. But we know how to beat it: neck stretches. Your neck moves in 360 degrees; use them. Pull your chin to your chest and hold it there. Raise your chin to the ceiling and hold it. Try to touch your shoulder with your ear, one side at a time. Do these stretches several times a day.

4. Be Aware of Your Posture

This one seems self-evident, but it’s easy to forget how you’re sitting when you’re in the midst of a project. But you can train yourself to remember. The first thing to do is find the correct posture. Don’t slouch; keep your shoulders back. When seated, your knees should be just above your hips. Your arms should fall to the keyboard without having to reach. Be comfortable. Once you know how it feels to sit right, you’ll realize it when you float out of alignment.

5. Rise to the Occasion

If you know you have a long day at the desk ahead of you, plan to get up and walk around, even if it’s just around the office, every hour. Five minutes will do, while you’re thinking. Two minutes an hour is still better than feeling chained to your computer. That little bit of movement will keep you pain-free for years.

Linda and Mark are both past age 50. Both have been doing this work for (dare we say it?) over two decades. Both of us, however, are still active. We can both garden or swing a golf club in a pinch. You can do it too. Start today, and your back will thank you for the rest of your life.

If you have any of your own posture tips, send them our way.

How to Diversify Your Blog Portfolio

by Elle Ray | Jul 21, 2014 | Blog Writing

Ideas for Your Blog Can Come from Anywhere

By now, most investors know that you get the biggest bang — and lessen the overall risk — by investing your money in diversified funds. The old adage of “don’t put all your eggs in one basket” is true in many arenas, including the blogosphere.

fill your space with ideas

The more authoritative your articles, the better, of course, but the more people you can reach, the better your chance of becoming recognized as the go-to expert in your field. To that end, we at Ray Access are taking our own advice and beginning to diversify our blog topics.

Writers Write

We are first and foremost writers. And we tout our uniqueness by also wearing editors’ hats with every post, blog, webpage and press release we create. As professional writers, we believe that no writing should ever be published that isn’t first read by another set of eyes, preferably a professional editor with a keen sense of tone, voice, grammar, style and sass.

Because that’s our strength, we’ve been devoting our informational blogs to the art and science of writing online — and getting your writing read by the right people. At least up to this point. As we continue to share our expertise through this blog, we now will begin diversifying to bring you articles and insights we believe important and interesting to all business people, including bloggers.

Mix It Up

mix it up to get your creative juices flowing In addition to writing about writing for the web, with topics like “why you need an image on your blog” and “what plagiarism does to your page rankings,” we’ll mix it up with articles about networking, health, decorating and fashion. With this new mix, we hope to give you interesting and informative topics to share with your friends and colleagues, to post on your own social sites and to raise your awareness.

You’re going to see us more frequently online too, as we deliver the fresh, insightful thoughts that are making us famous (or infamous, depending on your perspective). Our goal is to make the Ray Access blog a must-read for anyone who ever writes a post, reads a webpage or trolls the Internet for fun or profit — in a nutshell, nearly everyone.

Off the Path

OK, we admit that we’re being a tad shameless with this new direction that we’re taking our blog. But we want to increase our own visibility, too. The more informative, unique and important our blogs are, the more traffic we’re going to generate. We want our website to increase its online presence as our business grows. And it is growing.

We tell our clients that the more they post, the more they will increase traffic to their site. We want to lead by example. So don’t be surprised if you start reading articles related to a season, holiday or special event. Asheville, North Carolina, constantly presents us with interesting twists of the news. Maybe we’ll cover those too. We might even pop in an opinion or two. At the same time, you can expect more information about the art of writing for the web and all that it entails.

The Times They Are A-Changin’

by Mark Bloom | Jul 16, 2014 | Content Marketing

Thank You, Bob Dylan, for Giving Us the Words

Like many writers, we know we can always count on Bob Dylan lyrics to illustrate a point. These words, originally penned in the early 1960s, are truer now than ever before, but we’re not speaking of political turmoil. We’re speaking of technology and search engine optimization. Is it a stretch? We don’t think so, and we’ve allotted ourselves 500 or so words to persuade you, too.

Here’s the Situation

The Internet has changed the way we find information, products and services. Instead of the Yellow Pages, we turn on a connected device. Instead of the dictionary, we visit a dictionary website. Instead of a catalog, we search online.

Yet how that process works — entering a phrase or question into a search engine — also changes all the time. Ostensibly, the search engines want to serve you the sites that most likely will answer your question, but it’s often not an easy question to answer, no matter how many 1s and 0s you use.

As a result, the Internet has gone through several changes, as search engines look for the best algorithm to deliver the answers you want. Then you have the tech savvy developers who fudge the system with keywords, backlinks and paid ads. The past few years have seen this tug of war reach epic proportions.

On top of all that are the changing stylistic preferences of the public’s changing tastes. They want drop-down menus, menus down the side, fewer words, more words, sidebars, no sidebars, lots of photos or one good video. If you tried to keep up, you spent a lot of money.

And the point is this: What can you make of the mess that the Internet has become? If you have a business website, how can you stay on the first page of results when the formula the search engine uses to determine what’s “relevant” keeps changing?

It’s a serious question that deserves a serious answer. Luckily, you don’t have to rely on a search engine for this answer. You have Ray Access.

Assess Your Website

If you haven’t updated your website in the past five years, you may not be taken seriously. It’s no longer enough just to have a website; you need an active site. You need to provide useful information to your audience. To get their business, you have to first attract their attention and then hold it with the answers they are searching for.

Keywords matter, but not as much as having information people want. Readability — subheadings and lists that make the content easy to scan — matters too, but only if you have information people want. Let Ray Access give you a website assessment to determine the strengths and weaknesses of your current site.

Obviously, if the information on your website is out of date, no one will return, even if they happen upon your site. Your website is your Yellow Pages entry, your storefront and your company reputation, all wrapped up in a pretty package. If you’re not attracting visitors to your website, it might be time for a facelift. Or at least a remodeling with new content. If you need help, ask us for some affordable guidance.

Creativity in Asheville, NC

by Elle Ray | Jul 6, 2014 | Asheville

Another Reason to Live in Asheville, NC

Asheville sits at the end of the rainbow

Asheville entices retirees and dreamers to move here. The city — known as either a “Cesspool of Sin” or as a bastion of liberal politics, depending on your point of view — offers a bustling beer scene and enough gourmet restaurants to satisfy most foodies. In other words, there are many reasons to move here.

Bring Your Job

But the region’s high-technology community is in its infant phase. The economy relies heavily on tourism, health care and construction. Normal office jobs are scarce. You must bring a nest egg with you to tide you over until you figure out how to make it here. Alternatively, you must already have a job that doesn’t rely on the local economy.

If you come to Asheville expecting to find the perfect job, you may be disappointed. We personally know several people who have come here, stayed a while, and then left to find a more lucrative location. Because not only are the jobs not plentiful, the pay scale is less than in other markets.

Outside of Work

There are benefits to living here, though. The scenery is breathtaking. The nearby mountains bestow feelings of peace and fulfillment. Even if you don’t like hiking, river sports (including river tubing) or ziplining, Asheville has a lot to offer.

The downtown scene jumps and hops during the summer months. The bars, restaurants and pubs do a brisk business. The sidewalks crowd with young, old and everyone in between. Asheville is a vibrant, fun small city.

Where Creativity Never Ends

Asheville leads us to creativity

We live and work here, and as long as we’ve been in Asheville, we have not suffered writer’s block. We’re not sure if it’s the mountains, the people, the trees, the architecture, the air or the food, but we never lack ideas. We never lack inspiration. Whenever we sit down to write, we always have the words.

Asheville is a place where creativity seems to appear whenever we need it, as if by magic. We can’t explain it, but neither can we deny it. Asheville supplies us with what we need to create. The place makes working joyful, fruitful and nearly effortless.

Let Us Show You

As a result, we create quality content for our clients. Due to where we choose to live and work (at least partially), our work is always on time and on budget. Our clients appreciate not only the timeliness of our work, but also the effectiveness of our words.

Let us show you what we can do for you. Check out our portfolio to see what we’ve done for other clients. Then contact us about your needs. We can solve your website, blogging and online marketing issues. If you let us.

What’s Your Unique Value Proposition?

by Mark Bloom | Jun 20, 2014 | Small Business Advice

Why Your Customers Do Business with You

determine your unique value proposition

Every business faces competition. In America, competition is a given. It’s part of the invisible hand that moves markets. You likely don’t appreciate it, however, while your business is trying to make inroads into your competitors’ market share.

But competition is healthy. It can bring out the best in all of us, even if we lose the race, since the best lessons come not from victory but from defeat. And you can quote me on that.

What Do You Offer?

To get more business, you must have a strategy or plan or advantage over your rivals. Whatever it is — a superior product, 24/7/365 personalized customer service or simply that you have the best location — it is your unique value proposition. This is what sets you apart from your peers. It’s why you deserve a bigger share of the marketplace.

If you don’t have a unique value proposition, then you are no different from the shop down the street or the next service listed in the phone book. Without a unique value proposition, there’s no reason for potential customers to choose your business over another. So rethink your business plan and make sure you have a specific answer to that age-old question: Why should I buy from you?

How to Use Your Unique Value Proposition

considering your prospects You’ve done all the work and figured out your unique value proposition. You now know what sets your business apart. You have figured out why your business is so much better than your competition. So why doesn’t the world beat a path to your door? What’s holding you back?

The most obvious problem is that no one else knows what your unique value proposition is! Have you told anyone besides your spouse, your mom, and your employees? That’s right, you have to communicate your value to your target market, the very people who make the decisions to buy your products or services.

If you advertise, make sure your unique value proposition is front and center, clear and simple. Your potential customers want to know. You don’t have to persuade them to buy from you; you simply have to tell them why it’s in their best interest.

Ray Access Can Help

Ray Access is a content marketing firm. We provide content for your website, turning your site from a passive brochure into a attractive announcement. Your website should draw an audience and then turn those visitors into customers. That’s the purpose of a website. That’s the value of an effective website.

And that’s where Ray Access can help. We’ll turn your website into a marketing engine. We’ll expose your unique value proposition on every page. With words and pictures, we’ll give your visitors a reason to buy from you.

The Ray Access Value Proposition

you get two for one So what’s our unique value proposition? You get two for the price of one. Ray Access is an everyday, all-the-time, true-blue BOGO. Buy one, get one free. There are other good writers out there and some pretty talented editors too. But when you hire Ray Access, you get both — every time.

No piece of writing leaves our hands until both Mark Bloom and Linda Ray have touched it. We each read and edit every blog, press release and web page. We bring years of professional journalism, book editing, magazine publishing, technical writing and research expertise to every job.

Contact us to discover how we can help you. You’ll quickly understand that Ray Access is more than a writing service. We provide content that will help your business grow.

To Write or Not to Write

by Elle Ray | Jun 10, 2014 | Writing

How to Write Effectively in the 21st Century

Today’s Shakespeares look harder at page rankings and reader conversion numbers than at what’s actually on the page. But those days are fast coming to a close. Search engines have been tweaked to recognize the keyword-stuffed, quick-hit advert-articles that have plagued the Web for years. Now they are seeking — nay, demanding — that you put consistent, meaningful quality content on your website or just go home.

keep writing ... longer articles

The Long or Short of It

The average visitor to a website leaves within 10 to 20 seconds — but that assumes there is obviously nothing of value on the page. Research now shows that if you can capture the attention of readers within those first important seconds, you can keep them there for much longer. And the longer the visit, the more likely you’ll make a sale.

The days of needing to keep blogs, Web pages and articles short to hold readers’ attention are gone. Born again is the prospect of enticing readers to continue reading, to find value in your writing and to stay — and even scroll — to finish your piece. According to researchers at Microsoft, the length of your copy is not as important as the first few lines of copy you offer. So whether you write 250 words or 2,500 words, if you don’t capture readers’ attention in the first couple lines, they’re out of there. Click.

Search Engines Like Quality

Now, attracting readers in the first place is another story. The top 10 listings on Google for a sample keyword search each had more than 2,000 words on their landing pages. The sites aren’t ranked high just because they have a lot of copy; they receive the top spots because they have a lot of rich copy — words that convey a useful message, a message that readers want to read and can’t stop reading. Websites that provide more of what readers want are getting the most respect from search engines.

The adage that’s been working its way through the Web-marketing world the last few years is: “Copy is king.” It seems now that copy is king, queen, jack and the entire court.

Readers Like Quality

Readers prefer rich copy, too. They are more willing to re-post blogs with longer, useful content than shorter, unappealing copy. Quick Sprout analyzed 327 blog posts and found that posts with more than 1,500 words received 22.6 percent more likes on Facebook and 68.1 percent more tweets than shorter articles.

One phenomena linked to these findings is that people are searching for more complex terms than ever before, using up to eight words in a search — which by the way is called a “long tail.” With more copy, you increase the odds that you’ll fit those searches. When they find you, the odds also increase that readers will convert to customers too.

So when asked whether it’s better to write more or less, the answer today is: “More is better!” Richer is better and more is better. But when you’ve got to have it all done right, more rich content is something that we at Ray Access can do too.

Ray Access Today

We’ve bought into the traditional rap that blogs need to be fewer than 500 words to be effective. But we’re retuning our concepts to align with the Google monster that rules so much of what occurs on the Web. Expect to see longer blogs from us occasionally. It’s still time-consuming, and we’ll have to charge more for longer blogs, but with the right combination of length and quality, we expect to get better results, just as you will.

We can’t just throw up some nonsense blog or give you just a quick peek at a really hot new trend. We’ve got to give you reasons and research, reality and really rich rewards if we expect you to stay. And if we expect you to convert and call us, we better give you something worth your while. Let us know. Did we?

Writing for Your Audience

by Mark Bloom | Jun 4, 2014 | Writing

Choosing the Right Tone and Language

ask us if you have a question about writing

Targeting your website — or any communication from your company to your customers — is a matter of building a relationship. To make that connection, you have to use language that’s familiar to those you’re trying to reach. For example, it may be all right to use slang when you’re writing to attract teenagers, but not when your audience is composed of CEOs.

The language and style you employ in your writing should be geared to the audience — the customers — you want to attract. Speak their language, and you stand a better chance of connecting with them. If you build a relationship with your target demographic, whatever it is, you’ll stand a better chance of selling your products or services to them.

How Ray Access Does It

When we take on new clients, we always pose the same set of questions. One of them includes who their customers are: the general public, doctor’s offices, or women aged 35–55. Your target audience defines how we will write both your website and your blog posts.

We like to meet our clients in person, to get a feel for who they are and to listen to them when they speak. When we start writing for them, we set aside time for the client to approve the style and language, as well as the content, of our initial draft. We expect some back-and-forth of the copy until our client approves.

One time, a client removed all the contractions we’d put into the copy. Another client changed specific words. It’s exactly the kind of feedback we want at this stage. Once we know our client’s preferences, in addition to the target audience, we know we can deliver content that will appeal to both our client and the intended audience.

How You Can Do It

creating your own content takes time If you want to create your own content — for your website, your blog, or your brochure — you must know who you want to read what you write. Who is your audience? Who will buy your products or services? Write to them in a friendly, engaging way.

Whether you need to be formal or casual depends on both your personality and your audience. Study your competitor’s websites. See what type of language they use. Are they doing a good job connecting to their audience? How can you be different enough to stand out? These simple questions can point you in the right direction.

When You Can’t Do It

If you get stuck, or if you don’t know where to start despite the advice in this article, contact Ray Access for help. We are pros when it comes to writing your website, your blog posts, your brochure or whatever you need. We’ve written hundreds of blog posts for a diverse set of clients. We’ve written websites as small as six pages and as large as over a hundred pages. Since we are a partnership, we write and edit everything that we send to you, so you can be sure it’s clean copy free of errors.

Let us be your voice to your customers!

How to Tie Your Blog to Current Events

by Elle Ray | May 27, 2014 | Blog Writing

And Why Current Events Should Matter to You

One of the most common — and most effective — ways to get consistent hits on your blog is to tie some of your topics to current events. When people are searching the web for information about a plane crash, an epidemic or a recent celebrity wedding, there’s a good chance that your newly posted, well-written blog may come up in the search. And after all, your blog should be attracting new visitors to your website.

Image courtesy of Gualberto107 / FreeDigitalPhotos.net

Stay on Top of the News

To begin, you’ve got to stay tuned to the news of the day. You can’t expect to keep up-to-date on current events if you’re not a regular news reader. And that means all sections of the news cycle, from entertainment to world news, local happenings and celebrity gossip.

Get in the habit of scanning the headlines of a thorough daily news website that covers all the main topics of the day. Watch for a tie-in to your industry or geographic area. Then write a blog post that either answers questions that were raised or mentions your area of expertise.

Use Newsworthy Keywords

To get a search engine’s attention, you need to incorporate keywords that people may be searching for. If you’re writing about food poisoning to tie in with the latest cruise line outbreak, for example, include keywords such as “cruise line outbreak,” or “food poisoning on cruises.” If you’re blogging about allergies, tie into the spring allergy reports in the news with slogans commonly used.

If your tie-in is local, make sure to include the area as it’s referred to in the news. For example, a landslide in Western North Carolina may effect your area of Asheville, but the news keeps referring to the “WNC landslide.” Be sure to include the words “WNC landslide,” even if your blog is about how to prevent mold after flooding in the city of Asheville.

Write and Post Quickly

Just as quickly as news occurs and is reported, the media is on to the next big disaster or celebrity misbehavior. When you’re tapping into current events for your blog topics, make sure they really are timely. Attaching your name to the fires in California won’t be as effective a week after they’ve been extinguished. Nor will your blog post about how to communicate in a marriage hold as much search engine strength a month after a big celebrity divorce as it might when the famous couple first has a shouting match in public.

When you see news that you could tie into your own business, write the blog post that same day or contact Ray Access to quickly knock out a relevant article that provides unique content with a current event twist. Post it within 24 hours of the news reporting cycle to get the most from the tie-in.

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