Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
True to Our Word
Our Mission Statement Gives Us Our Purpose At Ray Access, we don't often use this platform to toot our own horn, not counting last week's cool announcement. But we take our mission statement seriously. It drives our business forward and expresses our ethics. In short,...
Local Small Business Gains International Clientele
Ray Access Grows Beyond Asheville & the U.S. Dateline: September 14, 2017. Ray Access, a local online writing and editing company run by partners Linda Ray and Mark Bloom, just landed its first international client: IPPWORLD (ippworld.com). Based out of Singapore,...
No Storm Can Bring Us Down
In the Swirling Marketplace, Remain Committed As wordsmiths and purveyors of articles, stories and descriptions, we enjoy both the way you can play with words and the sometimes varied meanings that can be attributed to a single word. For this purpose, because it's the...
The Elements of a Successful Newsletter
Attract and Retain Your Newsletter Subscribers Businesses, agencies and internet marketers are turning to email newsletters to stay top-of-mind with their customers and potential customers. A successful newsletter for business effectively keeps your customers:...
When Old School Meets New School
Marketing Trends & Fashion Go Through Cycles I never threw away my suede fringe jacket or my bellbottoms because I love them and they bring back so many good memories. And then, behold, just last year, I wore them again and no one batted an eye. It was time; it...
15 Tips to Make Your Next Newsletter Better
Newsletter Writing Tips You Can Use Right Now As more and more companies send out newsletters to their customers and potential customers, it becomes increasingly more difficult to stand out from the clutter. Newsletters arrive by email, where they run the risk of:...
Newsletters Are Making a Comeback
Email Newsletters Still Deliver the Goods Everyone wants to be cool, on the cutting edge. It's in our techie DNA now — no one wants to be seen as old-fashioned, out-of-date or clueless. This is especially true of electronic messaging, whether you use blogs, website...
4 Reasons to Stop Your Clients from Writing Their Own Content
Web Developers: Write the Content for Clients If you own or work for an internet agency — such as a web development firm, an SEO marketing concern, a branding or design company or in-house marketing department — you provide services to your clients to: Develop an...
The Superheroes of Website Development
Website Developers Who Do It All Are History The field of website development has evolved dramatically over the last 20 years. Most businesses now require their website developer to wear many hats — and often, a cape as well. They want their developer to be everything...
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